Social Media Manager at Glossier | New York City, NY | $82K/yr – $107K/yr

Glossier

Social Media Manager

New York City, NY (Hybrid)

$82K/yr – $107K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the social content engine for a beauty brand, driving daily channel operations, cross-functional launches, and audience growth across all owned platforms.

Content ownership: plan, calendar, captioning, and dashboards to turn content into measurable engagement.
Cross-functional launches: brief teams and partners to feature brand-worthy moments across owned social.
Community & insights: grow the brand’s online community and deliver trend-driven insights to push innovation.

Job Description

Responsibilities

Manage the daily channel operations (content planning, calendar management, caption copywriting, analytical reporting)
Execute social strategy for brand launches in collaboration with cross-functional partners
Support audience and engagement growth across all owned channels to drive brand awareness and advocacy
Develop concepts and ideas for always-on content and campaigns
Cross-channel execution with the ability to plan engaging content and push innovation across channels
Brief cross-functional teams and external partners on opportunities to feature content across owned social
Light touch ad hoc content creation for TikTok, Instagram Stories, and Instagram as needed
Basic social reporting to measure content performance
Maintain platform literacy to stay on top of social media trends and identify moments for the brand
Develop a social dashboard with active insights to drive results

Requirements

3-5 years experience working in social media management and content development within the beauty industry or related sectors
Strong communication written and verbal skills and attention to detail, particularly in regards to consumer-facing content
A customer-first mindset, with a passion for creating memorable content moments; willingness to challenge "what's expected" when it comes to the brand content landscape
Understanding of SEO and web traffic metrics
Strong understanding of social media KPIs and social media analytical reporting platforms
Demonstrated ability to work across organizational teams, building cross-functional relationships and advocating for brand outcomes
Must have experience with Figma, Adobe Photoshop, Canva, Capcut or other video editing software

Preferred

Strong creative eye
Love shooting content
Ability to analyze and optimize strategies in a collaborative environment
Experience with beauty brands is a plus
Proactive, self-starter with speed to implement ideas

Benefits

medical health insurance
401K
equity in the form of Restricted Stock Units
Paid Time Off
Short Term Disability leave

Glossier

3.3 Glassdoor

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup SecondTM. We prioritize skincare because we believe that healthy skin is the best foundation.We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup SecondTM approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.

Founded in 2014

New York, New York, USA

575 employees (193 in marketing)

www.glossier.com

43% recommend to a friend

70% CEO approval