Company overview

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup SecondTM. We prioritize skincare because we believe that healthy skin is the best foundation.We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup SecondTM approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.
Founded in 2014
New York, New York, USA
575 employees (193 in marketing)
43% recommend to a friend
41% positive business outlook

Salaries

Typical salary range

$70,000 – $83,000

/ yr

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People

Marketing team tenure

Median tenure

2 years

Across 2 marketing employees

Headcount trend

Company growth over the last 12 months

Headcount -4.7% year over year

Funding

Total funding

$266.4M

Last raise

$80M

Series E, 5 years ago

Funding history

Jul 2021

Series E Glossier · $80M

Mar 2019

Series D Glossier · $100M

Feb 2018

Series C Glossier · $52M

Nov 2016

Series B Glossier · $24M

Nov 2014

Series A Glossier · $8.4M

Sep 2014

Seed Round Glossier · $2M

Audience

Monthly website visitors
2.2M
Month over month-19.2%
Quarter over quarter+44.9%
Top sourceDirect (52%)
Ad budget per month$43.8K
Average search rank51.2
Traffic source mix
Direct
52%
Search
39.9%
Referral
3.6%
Social
3.4%
Paid referral
0.9%

LinkedIn followers

Follower count and growth

Total followers

498.4K

12-mo growth

+21.1%

Monthly growth

+1.8%

News

Links