Responsibilities

• Employer Brand & Social Media Strategy Execution: Drive our employer brand social strategy and support our broader social media strategy across all priority channels – including LinkedIn, YouTube, and Glassdoor. Continuously review and provide expert recommendations to ensure strategy remains aligned to business objectives.
• Content Calendar Management: Manage and execute a comprehensive social media editorial calendar. This includes proactively mapping, writing, scheduling, and measuring copy and content.
• Stakeholder Collaboration: Partner effectively with key stakeholders across our entire employee population and especially our People and Marketing teams to ensure a cohesive and integrated social media presence with high-quality content that supports broader company initiatives.
• External Agency & Asset Management: Partner with and manage external creative agencies, designers, and vendors to guide the development of high-impact social media assets (including graphics, videos, and dynamic content templates), ensuring all deliverables align with brand guidelines, budgets, and timelines.
• Employee & Employer Brand Advocacy: Orchestrate and grow our employer brand advocacy program, creating social toolkits and materials that empower our team members to amplify their voices to help us recruit and retain top-talent.
• Performance & Analytics: Monitor, analyze, and report on key performance metrics across all social channels. Use data-driven insights to continuously optimize for reach, engagement, and growth. Ensure all social content reflects the company’s branding, positioning, and messaging.
• Community Management: Monitor and respond to comments, messages, and mentions to foster a positive online community and address feedback.

Requirements

• 5+ years working in digital/social marketing with experience managing social channels, preferably within a high-tech environment.
• Experience in corporate communications with an understanding of internal communications practices is important. Candidates with direct experience in developing and executing employer brand strategies will be considered especially qualified.
• Demonstrated experience utilizing AI-powered tools for social media content development, management, and performance analysis (e.g., AI-driven copywriting, content optimization, automated scheduling, social listening, and sentiment analysis).
• Strong writing, editing, and communication skills, with a keen eye for detail and a knack for crafting compelling narratives.
• Demonstrated ability to develop a strategic social media content calendar and execute with high accountability for production quality control.
• Proficiency in social media management and analytics tools (e.g., Okto, Adobe Analytics) and the ability to translate data into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative spirit and the ability to build strong relationships with internal stakeholders.
• A passion for social media, a creative mindset, and a desire to stay ahead of the latest trends and best practices.