Responsibilities

• Develop and implement innovative social media marketing strategies across all platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn to boost brand engagement and customer loyalty.
• Create, curate, and manage high-quality content such as photos, videos, graphics, and written posts that reflect the restaurant group's branding and culinary excellence.
• Monitor social listening tools to gather insights on customer sentiment, trending topics, and competitor activities; leverage this data to refine marketing tactics.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce visually appealing content that captures attention.
• Manage paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI while tracking performance using Google Analytics and marketing analytics tools.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance customer service.
• Coordinate with public relations teams to align social media messaging with broader marketing initiatives; oversee branding consistency across all digital channels.
• Use social media management tools such as Hootsuite or Buffer to schedule posts efficiently, monitor analytics, and generate performance reports for continuous improvement.
• Conduct keyword research and SEO optimization for content to improve visibility in search engine results; analyze web analytics data for insights into audience behavior.
• Collaborate with cross-functional teams including culinary staff, graphic designers, photographers, and E-commerce specialists to ensure cohesive content delivery.

Requirements

• Proven experience in social media management within the hospitality or restaurant industry is highly preferred.
• Strong proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator) and media editing software; video editing skills are a plus.
• Demonstrated ability to develop successful digital marketing campaigns using Facebook Advertising, Google Analytics, and other marketing online analytics platforms.
• Knowledge of social listening techniques and tools for monitoring brand reputation and customer feedback across social media channels.
• Familiarity with SEO best practices, keyword research strategies, web analytics (Google Analytics), and e-commerce platforms related to food service or hospitality brands.
• Excellent communication skills with a knack for engaging storytelling through written content and visual media.
• Ability to analyze data from various sources—social media platforms’ insights, web analytics—to measure campaign performance and inform future strategies.

Benefits

• Employee discount
• Health insurance