Social Media Manager | Full-Time | The Paramount Baltimore

Responsibilities

• Develop and execute comprehensive social media strategies that support the venue's business objectives, events, and brand initiatives.
• Manage the venue's presence across social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a content calendar aligned with event schedules, marketing campaigns, sponsorship obligations, and community initiatives.
• Ensure all social media content reflects the venue's brand standards and messaging.
• Develop engaging content, including graphics, videos, photography, reels, stories, live streams, and written copy.
• Capture and publish real-time event coverage before, during, and after events.
• Collaborate with artists, promoters, sponsors, and venue departments to develop unique content opportunities.
• Coordinate content production with graphic designers, photographers, and videographers.
• Manage user-generated content programs and fan engagement campaigns.
• Monitor and respond to comments, messages, reviews, and social media inquiries in a timely and professional manner.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field is required.
• 3-5 years of social media management experience.
• Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries is preferred.
• Proven success creating social media campaigns that drive engagement and attendance.
• Experience with social media management and analytics platforms.
• Strong understanding of all major social media platforms and best practices.
• Exceptional writing, editing, and content creation skills.
• Proficiency in social media scheduling and analytics tools.
• Experience with photography, videography, video editing, and graphic design principles.
• Knowledge of digital marketing and audience development strategies.

Preferred

• Experience in sports, entertainment, live events, hospitality, arenas, stadiums, or related industries is preferred.
• Proficiency in social media scheduling and analytics tools.

Benefits

• Benefits for Full-Time Roles: Health, Dental, and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays)