Responsibilities

• In partnership with Sr Dir of Comms & Events, lead the development of FoundRae’s social media strategy across all channels, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest
• Plan and create compelling brand-led content that aligns with FoundRae ethos and highlights the creativity and craftsmanship of FoundRae designs
• Identify the brand’s key messages to be communicated across social media and develop calendar to appropriately message at key commercial times
• Community management with a focus on engaging and expanding on conversations with external audiences
• Appropriately communicate the Founder & Creative Director’s vision and voice
• Build and maintain a robust social content calendar that aligns with key collection launches, brand moments, and growth goals
• Plan, schedule and incorporate content daily; update the calendar to allow for changes i.e: incorporating new content or new opportunities to reach brand goals and KPI’s.
• Work with internal teams to understand timing of new product launches to coordinate and plan content across categories appropriately.
• Create a pipeline of social media ideas and campaigns, so that we can have a test-and-learn environment to advance our social content and community engagement.
• As needed for the business, cultivate an authentic network of influencers and tastemakers to create UGC and amplify the brand in the social media space

Requirements

• Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment within Marketing or Communications
• Bachelor's Degree in Marketing, Advertising or related field preferred
• Advanced knowledge and best practices of social media platforms
• Strong analytical skills and experience analyzing data and developing insights
• Ability to create elevated, luxury content and edit photos and videos
• Fashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skills
• Highly organized and detail oriented
• Mac proficient, knowledge of design programs a huge plus
• Previous experience using Meta tools and advanced excel skills