Responsibilities

• Our brand channels: Athletes Thread and Champions Deck on IG/X. The calendar, the voice, and the judgment to spot a sports moment and turn content around fast. These are the priority accounts, with aggressive growth goals in the first 90 days.
• The network strategy: per-platform playbooks that can be run for hundreds of school accounts on IG and X. Our growth and design teams execute daily, you set the strategy they run.
• The sports verticals: launch and scale dedicated football and basketball accounts (more sports after that), each with its own content identity and growth targets.
• The creator pipeline: find, sign, and manage the contract content creators who fuel the verticals. Sourcing, briefs, calendars, performance. You own who creates for us. Tap into our athlete and customer base to find passionate UGC creators for our brand.
• The scoreboard: growth, engagement, collab acceptance, and eventually revenue attribution. You'll know if it's working, and so will we.
• The network operator: You've run social for a large network of accounts, whether that was Barstool's college affiliate model, a college media network, or an agency where your mix of clients acted the same way.
• The creator-entrepreneur: You built your own audience (maybe as an athlete in the NIL era), monetized it, and know creator deals from both sides. You want a bigger platform than your own channels. Here's ours: keep your own content, take a retainer, run our network, and go full-time when it's working.

Requirements

• Experience managing many accounts as a network, not one brand handle
• A track record of finding and managing content creators
• Real content chops of your own. You can make what you're asking others to make.
• Numbers. What you grew, by how much, and what you did to cause it.
• Sports and NIL fluency is a big plus. College sports culture even more so.
• NOT A FIT IF YOU: Have only run a single brand account, however large
• NOT A FIT IF YOU: Managed the scheduling tool but never owned the growth outcome
• NOT A FIT IF YOU: Need a big team under you to operate. Your leverage here is creators and systems.

Preferred

• Sports and NIL fluency is a big plus. College sports culture even more so.