Social Media Manager

Responsibilities

• Plan, create, publish, and optimize social media content across organic channels that supports FM’s brand, thought leadership, executive visibility, marketing campaigns, research, events, and business priorities. Apply strong editorial judgment to develop channel-appropriate content that engages professional audiences and drives business objectives.
• Manage day-to-day social media operations, including editorial calendar planning, publishing schedules, content intake, approval workflows, documentation, publishing standards, and coordination with stakeholders across Marketing, Communications, PR, Digital Marketing, regional teams, and external partners.
• Monitor social media channels and audience engagement, supporting community management, employee advocacy programs, social listening activities, and audience interaction opportunities. Identify and escalate sensitive, reputational, or business-critical issues as appropriate.
• Analyze and report on social media performance, translating data and insights into recommendations that improve content effectiveness, audience engagement, campaign performance, and overall channel growth.
• Stay current on platform updates, emerging trends, content formats, and AI-enabled technologies, proactively identifying opportunities to improve content performance, creative execution, workflow efficiency, and operational excellence.
• Support the development and adoption of social media governance, standards, and best practices, helping drive consistent execution, brand alignment, and operational excellence across global teams and stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. In lieu of a degree, a combination of education, work experience and skills will be considered.
• Minimum of 5+ years of relevant B2B social media experience for a brand at a matrixed corporate organization, where success is dependent on working cross-functionally across teams.
• Experience creating, editing, publishing, and optimizing social media content for professional audiences.
• Experience managing editorial calendars leveraging project management tools like Workfront, Asana, Monday.com or similar.
• Experience using enterprise social media publishing, employee advocacy, listening, and reporting platforms like Sprout, Sprinklr, and Hootsuite.
• Experience coordinating organic and paid social media activity across multiple teams, regions, business units, or stakeholders to support consistent execution and integrated planning.
• Experience partnering with designers, video producers, agencies, or creative teams to produce social-first content.
• Experience supporting executive or subject matter expert social media content as needed.
• Excellent writing, editing, proofreading, and grammar skills.
• Strong social media content instincts, including an eye for design and a sense of what captures attention in-feed.