Social Media Manager

Responsibilities

• Bring brand expertise, business priorities, and the guest/community perspective to strategic and creative planning
• Provide approvals and collaborate cross-functionally on creative development
• Own the integrated marketing/social calendar for assigned brand(s)
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events that build brand buzz
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels, finding opportunities to surprise and delight fans
• Build local community relationships and identify partnership and collaboration opportunities
• Monitor content and channel performance, sharing business context and partnering on optimization recommendations

Requirements

• 3–5+ years in marketing, community management, or brand/experiential events (restaurant, hospitality, or franchise experience strongly preferred)
• Comfortable operating as both a strategic partner and a creative, hands-on planner
• Strong writer/communicator with an eye for authentic, local storytelling
• Highly organized — able to own a calendar and juggle multiple concurrent priorities
• Willing and able to attend and oversee events (including evenings/weekends as needed)
• Experience with social/community platforms, influencer relations, and basic performance reporting
• The ideal candidate will reside in Dallas or Houston. This is a fully remote position, but employee must be available to meet locally for meetings and restaurant visits as well as occasional overnight travel.