Responsibilities

• Own the content calendar across LinkedIn, Instagram, YouTube, Facebook, and X. Includes planning, production, publishing, and performance.
• Shoot and edit short-form video in-house: property walkthroughs, project updates, deal breakdowns, market commentary, team culture, and event coverage.
• Write scripts, hooks, and captions that sound like F Street.
• Build out executive and personal brand content for firm leadership, turning their expertise into a consistent, high-quality feed.
• Run community management: respond to comments and DMs, and route real investor and borrower inquiries into HubSpot with clean handoff notes.
• Design supporting graphics and creative assets in Canva or Adobe Creative Suite and with AI.
• Capture content on site at our properties, projects, and events across Milwaukee and beyond.
• Report monthly on the metrics that matter: reach, engagement, follower growth, video retention, website traffic, and leads sourced from social.
• Partner with Investor Relations, Lending, and Development to turn what’s happening inside the business into content.
• Route any content referencing our investment offerings through the required internal review before it goes live.

Requirements

• 2–5 years running social for a brand, agency, or creator, with a portfolio you can walk us through.
• You personally shoot and edit.
• Native fluency in how LinkedIn, Instagram, and YouTube actually work, including formats, distribution, and what earns reach.
• Strong writer. You can turn a complicated financial topic into a clear, compelling 30-second idea.
• Comfortable behind the camera and directing others in front of it, including senior leadership.
• Working knowledge of a CRM or marketing platform (HubSpot a plus) and comfort with analytics.
• Self-starting and fast. You bring ideas to the table rather than waiting for a brief.
• Interest in real estate, private lending, or investing is a strong plus.
• Sound judgment. We operate in a regulated industry, and what we publish has to be accurate and approved.

Benefits

• Competitive benefits package and 401(k) match to grow your future
• Apple tech package (MacBook, AirPods, and more)
• Paid Holidays and PTO
• Free parking + state-of-the-art workout facilities
• Stocked office beverages, including coffee, energy drinks, soda, tea, beer, and more
• Get paid in Bitcoin (optional)
• F Street gear to rep the team