Responsibilities

• Own and execute Dutch’s social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platforms
• Create and publish high-performing content (short-form video, static, reactive, and trend-based)
• Partner with Creative and Content teams to develop scroll-stopping, on-brand assets
• Manage content calendar aligned to campaigns, launches, and cultural moments
• Drive engagement through community management (comments, DMs, conversations)
• Identify trends, memes, and cultural moments to create timely, relevant content
• Collaborate with Growth to test paid amplification, whitelisting, and creator content
• Work with PR and Partnerships on influencer and celebrity integrations
• Analyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signals
• Support lifecycle and cross-channel content (email, SMS, landing pages) as needed

Requirements

• 3–6 years of experience managing and growing social media for a brand
• Proven ability to create content that drives engagement, growth, and subscriptions
• Deep understanding of TikTok, Instagram Reels, and short-form video trends
• Strong creative instincts with an eye for what performs vs. what looks good
• Experience working cross-functionally with Growth, Creative, Product, and PR teams
• Data-driven mindset comfortable using insights to iterate quickly
• Ability to move fast, test, learn, and adapt in a high-growth environment
• Willingness to take chances, disrupt and try new things
• Strong project management and analytic skills
• Strong writing and communication skills with attention to tone and brand voice

Preferred

• Experience in consumer, health, pet, or subscription businesses
• Experience with influencer/creator partnerships and whitelisting
• Familiarity with performance marketing and paid social
• Experience launching or scaling a brand’s social presence

Benefits

• You’ll build and scale Dutch Vet’s social presence
• Your work will directly impact brand awareness, engagement, and acquisition
• You’ll operate at the intersection of brand, performance, and culture
• You’ll help define how pet care shows up in modern media
• The chance to make a meaningful impact on pets (and their people)
• You’ll make trusted veterinary care more accessible to millions of pet parents
• Health, dental, and vision insurance
• Flexible PTO
• Remote role with quarterly visits to SF HQ and other meetings as necessary
• 401k plan
• Robust holiday schedule
• Growth opportunities!