Responsibilities

• Build and execute monthly content calendars that ladder up to Duke's brand strategy, campaign priorities, and key business moments.
• Translate Duke's positioning, voice, and marketing priorities into platform-specific ideas that feel native, timely, and worth sharing.
• Develop content that fuels brand love, drives engagement, and reinforces what makes Duke's distinct: bold flavor, Southern roots, chef credibility, and a fiercely loyal fanbase.
• Identify cultural moments, food trends, fan behaviors, memes, and conversations where Duke's can show up with relevance and personality.
• Help define the role of each platform - including Meta, TikTok, Pinterest, Reddit, YouTube Shorts, X, and emerging channels - within the broader Duke's social ecosystem.
• Actively manage and engage with the Duke's community across social platforms.
• Build real relationships with fans, creators, chefs, food lovers, sports fans, and brand loyalists.
• Surface and amplify UGC, fan stories, social mentions, and unexpected moments of Duke's love.
• Help turn casual followers into advocates - the kind of fans who comment, share, defend, recommend, and proudly bring Duke's into their own lives.
• Monitor conversations around Duke's, mayo, food culture, sports partnerships, competitors, and relevant cultural moments.

Requirements

• 5–7 years managing social media for consumer brands.
• Experience leading social strategy, content development, community management, and platform-specific execution.
• 3+ years working directly with influencers or creators, including outreach, briefing, contracting, content management, and performance reporting.
• Experience supporting live events, brand activations, sponsorships, or cultural tentpoles.
• Strong instincts for brand voice, tone, visual identity, and cultural relevance.
• Deep understanding of Meta, TikTok, Pinterest, Reddit, YouTube, X, and emerging social platforms.
• Ability to create, edit, and publish content with confidence.
• Strong copywriting skills - especially captions, comments, scripts, hooks, and social-first storytelling.
• Experience with tools like Sprout Social, Later, Canva, CapCut, Adobe Suite, YouTube Studio, Meta Business Suite, and social listening/reporting platforms.
• Ability to manage social budgets and collaborate closely with media partners on social (paid/boosted) amplification.
• Strong understanding of creator content, UGC, influencer partnerships, platform trends, and online communities.
• Comfortable reading performance data and turning it into sharper creative and strategic recommendations.
• You understand the difference between posting content and building a brand people want to be part of.
• You have sharp cultural instincts and know how to spot a good social opportunity before it gets stale.
• You love food, flavor, fandom, internet culture, and the occasional beautifully weird brand moment.
• You can balance strategic thinking with hands-on execution.
• You're energized by passionate fans, messy comment sections, creator brainstorms, live events, and finding the perfect response at exactly the right time.
• You get that Duke's is not trying to be every brand. It has a voice, a point of view, and a fanbase that expects us to show up with some personality.

Preferred

• Bonus: food, CPG, sports, entertainment, lifestyle, or fan-driven brand experience.

Benefits

• 401K
• Medical/Dental/Vision Coverage
• Vacation, Sick Days and Holidays
• Flexible Spending Accounts
• Tuition Reimbursement
• Employee and Dependent Life Insurance
• Voluntary Disability Insurance
• Other Voluntary Insurance Options