Social Media Manager

Newport Beach, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 hrs ago

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Job Summary

Own and execute DryWater’s multi-platform social media strategy, create and publish engaging content, grow and nurture the community, and analyze performance across campaigns, with a focus on live sessions, UGC management, and influencer collaboration.

  • Leads content strategy, calendar, and live sessions
  • Monitors metrics and reports on audience growth and engagement
  • Maintains on-brand storytelling that supports health and wellness goals

Job Description

Responsibilities

  • Develop and execute DryWater’s social media strategy across all major platforms
  • Create, capture, edit, and publish engaging short-form and long-form content
  • Host regular TikTok Live and Instagram Live sessions to educate, entertain, engage customers, and drive sales
  • Grow followers, engagement, reach, and community across all social channels
  • Create and manage the social content calendar aligned with campaigns and product launches
  • Monitor analytics and continuously optimize content performance
  • Respond to comments, DMs, and community interactions in a timely, on-brand manner
  • Manage, organize, and repurpose user-generated content (UGC)
  • Capture behind-the-scenes, lifestyle, team, and product content
  • Collaborate with influencers, affiliates, creators, photographers, and the creative team

Requirements

  • 2–4+ years of social media experience for a CPG, wellness, or health-focused brand
  • Experience creating high-performing content for TikTok and Instagram
  • Comfortable and confident on camera, including hosting TikTok Live and Instagram Live
  • Strong video shooting and editing skills
  • Excellent understanding of social media trends, storytelling, and community building
  • Strong taste, creativity, work ethic, and attention to detail
  • Passion for health, wellness, fitness, and living the DryWater lifestyle

Benefits

  • Competitive Compensation: $70,000 annual salary
  • Performance-based bonus opportunities
  • Free DryWater products
  • Comprehensive medical, dental, and vision insurance
  • Paid time off and company holidays
  • Professional development opportunities
  • Complimentary access to local gyms and fitness studios
  • A fast-growing, collaborative, and mission-driven team
DryWater logo

DryWater

DryWater® is the earth’s first nutritionally complete, made from fruit hydration powder to offer 100% cellular hydration, all while utilizing IsoCellTM; our breakthrough cellular delivery system that combines rapid H2O absorption with the delivery of vital micronutrients into your bloodstream, organs and body cells. The Result: Improved performance, cognition, mood, and energy.+ 1 stick (serving) of DryWater nourishes your body with a blend of 25 electrolytes, minerals, vitamins, fruits and natural ingredients. All Verified by Scientific Research, working together in precise doses to give you complete cellular hydration.DryWater is Gluten FreeDryWater is VeganDryWater is Non-GMODryWater is Made in USADryWater is Made with Real FruitsDryWater is Made with Clean & Tested IngredientsNO ARTIFICIAL COLORSNO ARTIFICIAL FLAVORSNO ARTIFICIAL SWEETNERSAt DryWater®, we hold ourselves to the highest standards & extensive certification processes that includes strict analytical and microbiological testing on every batch of DryWater Hydration Powder, including testing and verification on each one of our 35 ingredients. We also meet rigorous standards of testing and transparency with our manufacturers and suppliers, annual quality audits at every location in the manufacturing process and annual label audits for accuracy and efficacy.We exist to provide the cleanest, most complete hydration powder on EARTH! 🌏#HydrationisLife

Founded in 2023
Newport Beach, California, USA
16 employees (3 in marketing)

Traffic Signals

Monthly Visitors
27.5K
Monthly Google Ads Budget
$586
Traffic Source Mix
Search
37.2%
Direct
48%
Referral
4.4%
Social
8.4%
Paid
1.8%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)
Median Career Experience
3 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2