Social Media Manager and Content Creator at Smoke on the Water | Salisbury, MA

Social Media Manager and Content Creator

Salisbury, MA (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive cross-channel social media strategy and content creation for a local BBQ spot, with a strong portfolio and 20–30 hours/week availability.

Must-have: Proven social media/digital marketing experience with a strong portfolio.
Standout: Local candidate for 20–30 hours/week with hands-on content creation skills.

Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities; leverage this data to refine marketing strategies.
Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI while maintaining brand consistency.
Analyze web analytics with Google Analytics and web analytics tools to measure campaign effectiveness; prepare reports highlighting key insights for continuous improvement.
Engage with followers by responding promptly to comments or messages; foster strong relationships through proactive community management.
Support branding initiatives by maintaining visual consistency and storytelling excellence across all digital touchpoints.
Stay updated on the latest social media trends, platform features, SEO practices, and digital marketing techniques to keep our strategies innovative.

Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing tools is a plus.
Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
Strong understanding of branding principles combined with excellent proofreading skills for error-free content creation.
Ability to analyze data from various sources to generate actionable insights that inform content strategy.
Experience in photography or videography enhances your ability to produce original visual content that captivates audiences.
Excellent relationship management skills—able to collaborate effectively across teams while maintaining a positive online presence.
A background in e-commerce or digital marketing is advantageous for understanding sales-driven content strategies.