Responsibilities

• Develop and execute paid and organic digital media and social media marketing strategy
• Manage all aspects of company’s social media channels, including but not limited to the daily collecting and posting of relevant content, daily monitoring and response to audience postings, accelerating the growth of followers, increasing audience engagement, and measuring and analyzing the effectiveness of social media efforts
• Coordinate with touring artists to manage targeted ads on artists pages
• Support SEO/SEM efforts
• Manage the Center’s Google Ads Grant
• Perform data analysis and provide results of marketing efforts
• Work with marketing team on digital marketing and social media efforts
• Follow and report regularly on emerging social media and digital marketing trends
• Adhere to all organizational processes and procedures and meet assigned deadlines without prompting

Requirements

• Demonstrated success in developing, planning and implementing digital marketing and social media strategies
• Knowledgeable of social media marketing across all major platforms such as Facebook, Threads, LinkedIn, Instagram, TikTok and YouTube
• Skilled at using a social media platform management tool such as Buffer, Sprout or Hootsuite
• Skilled at using email marketing platforms such as WordFly, MailChimp, or Constant Contact
• Familiarity with Canva and graphic design principles
• Able to develop and implement campaigns with Google Ads
• Working knowledge of performance metrics and tools such as Google Analytics
• Able to conduct data analysis and create dashboard analytics
• Able to develop and implement SEO/SEM best practices
• Excellent writing and communication skills

Benefits

• This is a full-time position with a full range of benefits, including participation in the 401(k) plan and Paid Time Off.