Social media manager at BYROE | USA | $25/hr – $30/hr

Social media manager

USA (Hybrid)

$25/hr – $30/hrSenior Level5+ years expInternship

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive BYROE's social media strategy and content workflow across Instagram, TikTok, and more to boost engagement and conversions.

Own the end-to-end social calendar, content creation, and performance tracking.
Must-have: 5+ years of social media experience in beauty, skincare, fashion, or lifestyle brands.
Standout: Leadership of cross-functional teams and collaboration with marketing, creative, and e-commerce.

Develop and execute a comprehensive social media strategy aligned with brand and business goals
Identify emerging trends and translate cultural insights into content direction
Build monthly and quarterly content roadmaps
Ensure consistency in brand voice, storytelling, and visual identity
Proactively propose new content formats and growth opportunities
Actively participate in content creation including ideation, filming, and scripting
Comfortable appearing on camera for brand content when appropriate
Develop content that feels authentic, elevated, and aligned with BYROE aesthetic
Collaborate with creative team on visual direction and storytelling
Translate campaign concepts into social-first formats

5+ years of social media experience, preferably within beauty, skincare, fashion, or lifestyle brands
Strong understanding of the beauty industry landscape
Proven ability to develop strategic social media plans
Strong analytical skill set and ability to interpret performance data
Experience leading team members or external contributors
Strong communication and leadership skills
Comfortable creating content personally, including appearing on camera
Combines strong creative vision with exceptional attention to detail
Ability to balance creative thinking with business objectives
Experience working in fast-paced environments