Social Media Manager

Responsibilities

• Social Strategy - Develop and execute a comprehensive multi-platform social media strategy - Establish quarterly and annual growth goals across all social channels - Build channel-specific strategies rather than reposting identical content everywhere - Identify opportunities on emerging platforms before competitors - Develop Tik Tok, YouTube and Reddit strategies from the ground up - Continuously evaluate platform changes, trends, and algorithm updates - Own constant improvement and implementation of new strategies across all platforms Content Creation - Produce engaging photo, video, and written content that reflects our luxury brand - Capture content in studio, at events, trade shows, client visits, and behind the scenes - Edit high-quality Reels, TikToks, Shorts, Stories, and long-form video - Create educational, inspirational, product-focused, lifestyle, and founder-driven content - Write compelling captions and storytelling that reflects our voice - Develop content calendars aligned with launches, campaigns, holidays, and company initiatives Community & Brand Growth - Manage and grow our online communities - Engage authentically through comments, DMs, mentions, and conversations - Identify creators, collaborators, influencers, and brand ambassadors who align with the Buddha Jewelry brand, the piercing industry, and our shared core values - Build relationships with professional piercers and industry leaders - Monitor conversations surrounding our brand and industry Analytics & Optimization - Measure channel performance and provide actionable insights - Track engagement, audience growth, reach, traffic, conversions, and ROI - Present monthly reporting and recommendations - Test new content formats and optimize based on results - Use data to inform future strategy Campaign Leadership - Lead social strategy for product launches, events, campaigns, partnerships, and brand initiatives - Coordinate with Marketing, Sales, Creative, and Leadership - Ensure campaigns launch on schedule and achieve measurable objectives - Support paid social initiatives with organic content strategy ESSENTIAL DUTIES AND RESPONSIBILITIES - Develop and execute a comprehensive social media strategy aligned with company goals. - Own and manage all brand social media channels, including Instagram, TikTok, Facebook, Pinterest, while building strategies for YouTube, Reddit, and emerging platforms. - Create, capture, edit, and publish high-quality photo, video, and written content tailored to each platform. - Plan and manage a strategic content calendar supporting launches, campaigns, events, and brand initiatives. - Serve as the daily voice of Buddha Jewelry by actively engaging with our community through comments, direct messages, mentions, reviews, and conversations across all social platforms, including weekends. - Monitor trends, platform updates, and cultural moments to identify opportunities for timely and relevant content. - Analyze channel performance, audience insights, and campaign results, providing recommendations to improve growth and engagement. - Manage influencer, creator, and client collaborations from outreach through campaign execution. - Collaborate with stakeholders to execute integrated marketing campaigns. - Support paid social initiatives through strategic organic content and performance insights. - Maintain a consistent and elevated brand voice across all platforms. - Model company values in every interaction, communication, and decision.

Requirements

• 5+ years of social media marketing experience, preferably in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.
• Demonstrated success developing and executing social media strategies that drive measurable growth.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.
• Excellent photography, videography, and short-form video editing skills.
• Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Experience using social media management and analytics platforms such as Sprout Social, HubSpot, or similar.
• Exceptional copywriting, storytelling, and communication skills.
• Strong project management, organization, and time management skills.
• Ability to balance creative thinking with data-driven decision making.
• Comfortable receiving feedback, adapting quickly, and working collaboratively in a fast-paced environment.

Benefits

• BENEFITS Employee Benefits at Buddha Jewelry include: health, vision, life, and dental insurance, a SIMPLE retirement savings plan, commuter benefits, a significant employee discount, 7 paid holidays per year and more!
• PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.