Social Media Manager, Brand

Responsibilities

• Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood’s brand across X, TikTok, Instagram, YouTube, and Reddit — ensuring every post feels distinctly Robinhood and resonates with a Millennial and Gen Z audience.
• Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content that make Robinhood’s mission tangible and culturally relevant.
• Spearhead social activations: Ideate and execute high-impact brand activations — cultural moments, platform-native stunts, creator collabs, live events, and surprise-and-delight drops — designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
• Speak fluently to Millennial and Gen Z audiences: Bring a deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent trends (FinTok, FinTwit, money influencers) to keep Robinhood’s content native and credible.
• Stay ahead of culture: Constantly track platform algorithm shifts, emerging formats, meme culture, and rising creators to keep Robinhood’s brand presence cutting-edge, timely, and relevant.
• Translate insights into strategy: Use social listening and performance data to understand what resonates with our audience, and turn those insights into sharper creative and content decisions.
• Champion brand and compliance judgment: Act as a critical line of defense to ensure all brand and activation content adheres to Robinhood’s Content Standards and financial regulations, ensuring information is always fair, balanced, and truthful.

Requirements

• 5+ years of experience in social media, brand marketing, or social-first creative roles, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of leading campaigns or activations end-to-end.
• Deep fluency in Millennial and Gen Z culture — you know what earns a share, a save, a remix, or a comment, and you can spot a trend before it peaks.
• Experience partnering with brand, creative, and campaign teams — you know how to translate a brand or product story into content and activations that feel native and culturally relevant on social.
• A native understanding of platform nuances (especially our priority channels: X, TikTok, Instagram, and Reddit) and how brand content performs differently across each.
• Exceptional written and creative communication skills; you can seamlessly code-switch between a formal brand brief and a culturally sharp post built for Millennial and Gen Z audiences.
• Data-driven mindset with the ability to translate social and campaign metrics (engagement, reach, sentiment, cultural buzz) into actionable creative strategy.
• Ability to thrive in a highly regulated industry, balancing bold brand creativity with strict compliance and legal guardrails.

Benefits

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
• Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
• Access to the Robinhood Employee Fund that gives eligible US employees the opportunity to invest in a private employee fund that provides exposure to Robinhood Ventures funds.
• Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces.
• In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.