Responsibilities

• Strategy and Planning: Develop and lead social strategies across owned channels (Instagram, TikTok) tied to each client’s brand and business goals.
• Strategy and Planning: Define content pillars, channel-specific approaches, KPIs, and monthly editorial calendars built around launches and cultural moments.
• Strategy and Planning: Run competitive and trend analysis; deliver quarterly strategy reviews and pivots based on performance.
• Content Creation & Execution: Own day-to-day content planning, copywriting, scheduling, and publishing across Instagram and TikTok.
• Content Creation & Execution: Lead ideation, creative direction, and production of platform-native content - feed posts, Reels, TikToks, and Stories.
• Content Creation & Execution: Write captions in brand voice and translate trends and cultural moments into fast, on-brand content.
• Content Creation & Execution: Manage creative briefs and asset development with internal teams and agency partners.
• Community Management: Moderate comments and DMs as an extension of each brand - thoughtful, on-voice, consistent.
• Community Management: Monitor brand sentiment and escalate issues to client teams when needed.
• Campaign & Launch Support: Plan and execute the social layer for product launches, seasonal moments, and partnerships - from teaser to launch week to recap.
• Campaign & Launch Support: Coordinate reactive content for trends and cultural moments.
• Analytics & Reporting: Measure and optimize performance through monthly reports, launch recaps, campaign analyses, and content deep dives.
• Analytics & Reporting: Own KPI tracking and reporting across channels, translating performance data into actionable recommendations tied to brand and business objectives.
• Analytics & Reporting: Utilize social listening, reporting platforms, and platform-native analytics tools to identify trends, measure success, and inform future strategy.
• Analytics & Reporting: Present performance insights, strategic recommendations, and executive-level reporting to clients and internal stakeholders.

Requirements

• 7+ years in social media, content strategy, or digital marketing — ideally at a consumer, lifestyle, or beauty brand or agency.
• Proven track record growing social communities and leading culturally resonant storytelling on Instagram and TikTok.
• Strong creative eye and platform-native execution skills; deep understanding of algorithms and what drives engagement.
• Experience managing relationships with founders, executives, celebrity talent, creators, or high-profile stakeholders.
• Strong analytical mindset with experience tracking KPIs, building performance reports, and translating data into strategic recommendations.
• Proficiency with social analytics and reporting platforms (e.g., Sprout Social, Dash Hudson, Later, Emplifi, CreatorIQ, or similar).
• Excellent writing, communication, and project management skills; comfortable in fast-paced, ambiguous environments.
• BA/BS in Marketing, Communications, or related field (or equivalent experience).

Preferred

• Editorial background in beauty, fashion, or lifestyle.
• Photography, videography, and visual storytelling skills; proficiency with Capcut, Canva, and Adobe Creative Suite
• Experience managing influencer or ambassador programs
• Deep immersion in the TikTok and Instagram Reels landscape