Responsibilities

• Own and grow Boldin’s social presence
• Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
• Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
• Ensure consistency in voice, tone, and messaging across all channels
• Write and produce posts that educate, inspire, and spark conversation
• Translate financial concepts into clear, compelling, culturally relevant content
• Identify and execute on trends, formats, and narratives that drive virality
• Partner with video and design to create engaging short-form and long-form content
• Actively manage comments, conversations, and community interactions
• Build a sense of participation, not just broadcasting

Requirements

• 4+ years of experience in social media, content, or growth roles
• Proven track record of growing and managing social media accounts with measurable results
• Experience creating or directing high-performing content across multiple platforms
• Strong writing and storytelling ability
• Experience working with video content (short-form and/or YouTube)
• Deep familiarity with social analytics and performance optimization
• Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
• Ability to collaborate across teams and functions
• Comfort using AI tools to enhance content creation and workflow

Preferred

• Deeply understand how social platforms work — not just posting, but distribution dynamics
• Have strong instincts for what makes content resonate, spread, and convert
• Are obsessed with clarity — especially when explaining complex topics simply
• Care about helping people improve their lives, not just capturing attention
• Think in narratives, not just posts
• Balance creativity with performance data
• Are culturally aware and tuned into trends without being gimmicky