Responsibilities

• Execute Bobbie’s organic social media strategy and manage day-to-day publishing across Instagram, TikTok, YouTube, Pinterest, TYB, and other growing channels
• Build tailored social and content strategies for each channel, standing up a tactical and intentional plan for TikTok, Instagram, YouTube, Pinterest and other emerging channels.
• Manage the social content calendar and ensure posts are scheduled and published across channels.
• Create platform-native content (short-form video, photos, captions, and simple graphics) using tools like iPhone, CapCut, Canva, or Figma.
• Build and engage our Bobbie community across channels, fostering conversation
• Manage social-listening, engagement and community DMs in partnership with CX team
• Identify trends, sounds, and cultural moments that Bobbie can participate in quickly.
• Partner with Marketing team, marketing channel leads, creative, copy and video teams to support campaign-based content requests and ad hoc social content needs
• Create & manage social media content databases and resources to leverage across marketing and comms channels
• Ensure consistency of brand voice across channels

Requirements

• At least 5 years of experience overseeing multiple social media channels, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
• Ability to create and edit compelling assets and produce social content for TikTok and Instagram
• Comfortable filming and appearing in quick-turn social content when needed
• Proven ability to grow audiences, drive engagement, and support business KPIs
• Experience using Nectar, Figma, and/or Canva
• Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
• A strong sense of customer empathy to create content that resonates with parents (moms AND dads)
• Strategic & executional —ability to think at a high-level and be in-the-weeds of the day-to-day of social media management

Nice to have

• Experience with thought-provoking and inspirational content, meaningful customer storytelling, and brand messaging (in addition to core responsibilities)
• Passion for social trends and a quick-turn approach to create engaging content

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement