Bobbie logo

Bobbie

Brand

4.2

Company overview

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.
Founded in 2017
San Francisco, California, USA
337 employees (26 in marketing)
hibobbie.com
77% recommend to a friend
65% positive business outlook

Salaries

Help build salary transparency at Bobbie

Share your compensation anonymously to see full data.

Contribute

People

Marketing leadership

Jamie Davis
Jamie Davis
Head of Brand Operations
At the company for 2 years 7 months
Jaclyn Foster Green
Jaclyn Foster Green
Marketing Director
At the company for 1 year 2 months
Nina Amjadi
Nina Amjadi
Director of Lifecycle Marketing
At the company for 3 years 4 months
Corrine Reed
Corrine Reed
Brand Copy Manager
At the company for 1 year 4 months

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Headcount +35.9% year over year

Funding

Total funding

$141.5M

Last raise

Series C, 2 years ago

Audience

Monthly website visitors
424.3K
Month over month+19.7%
Quarter over quarter+46.4%
Top sourceDirect (59.5%)
Ad budget per month$27.2
Average search rank51
Traffic source mix
Direct
59.5%
Search
30.5%
Referral
5%
Social
3.4%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

45.7K

12-mo growth

+35.4%

Monthly growth

+6.4%

News

Links

hibobbie.comLinkedInCrunchbaseX (Twitter)
Glassdoor