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Bobbie

Brand

4.2
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.
Founded in 2017
San Francisco, California, USA
337 employees (26 in marketing)
hibobbie.com
77% recommend to a friend
65% positive business outlook

People

Marketing leadership

Jamie Davis
Jamie Davis
Head of Brand Operations
At the company for 2 years 9 months
Jaclyn Foster Green
Jaclyn Foster Green
Marketing Director
At the company for 1 year 4 months
Nina Amjadi
Nina Amjadi
Director of Lifecycle Marketing
At the company for 3 years 6 months
Corrine Reed
Corrine Reed
Brand Copy Manager
At the company for 1 year 6 months

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$141.5M

Last raise

Series C, 2 years ago

Audience

Monthly website visitors
424.3K
Month over month+19.7%
Quarter over quarter+46.4%
Top sourceDirect (59.5%)
Ad budget per month$27.2
Average search rank51
Traffic source mix
Direct
59.5%
Search
30.5%

News

Bobbie and Meghan Trainor Launch ‘Ask For Help’ Fund to Address Moms’ Mental Health Crisis in America Following Surgeon General’s Report
Jan 9, 2025 • Business Wire
Bobbie Announces First-Ever Inflation Proof Pricing to Tackle Rising Costs Impacting American Families
Dec 12, 2024 • Business Wire
American-Made Infant Formula Company Bobbie Donates a Full Year of Formula to 500 Community Caretakers
Nov 11, 2024 • Business Wire

Links

hibobbie.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +35.9% year over year
Referral
5%
Social
3.4%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

45.7K

12-mo growth

+35.4%

Monthly growth

+6.4%

Salaries

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Contribute

Open positions10 open marketing positions

Bobbie logo

Brand Manager, Innovation

Bobbie

USA (Remote)

$121K/yr - $143K/yrIn-houseFull-timeSenior level4+ years exp.
2 weeks ago
Bobbie logo

Creative Content Lead

Bobbie

USA (Remote)

In-houseFull-timeSenior level8+ years exp.
3 months ago
Bobbie logo

Brand Manager, Formula Lead

Bobbie

USA (Remote)

In-houseSenior level7+ years exp.
3 months ago
Bobbie logo

Brand Manager, Formula Lead

Bobbie

USA (Remote)

In-houseFull-timeSenior level7+ years exp.
3 months ago
Bobbie logo

Brand Manager, Formula

Bobbie

USA (Remote)

In-houseFull-timeMid level4+ years exp.
3 months ago
Bobbie logo

Director of Innovation and Product Marketing

Bobbie

USA (Remote)

$180K/yr - $220K/yrIn-houseFull-time
4 months ago
View all 10 jobs

Bobbie insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2017
Headquarters
San Francisco, California
Employees
51-200
35.9% growth last 12mo
Marketing team
26
8% of company
10 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series C–like · Growing 35.9% last 12 months · Mid-stage
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+35.9%
Last funding round
29 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
424.3K
Month over month+19.7%
Quarter over quarter+46.4%
Top sourceDirect (59.5%)
Traffic source mix
Direct
59.5%
Search
30.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
54 competitor sites
Search traffic: 8.8K organic clicks / 115 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-4,802
Ad budget per month
$27.2
Average search rank
51
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: 0%
Trend
2023-06-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
information technology: 0%
Latest open role
Controller

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 3.4 years.

Founder or CEO

Saved founder and CEO profiles.

scrubeii bob
scrubeii bob
Chief Executive Officer
John Blothen
John Blothen
Chief Executive Officer
Tim Blake
Tim Blake
Chief Executive Officer

Marketing team size

Shows saved marketing team size.

26
8% of the company • 10 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 26.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.2 / 5
Work-life balance
4.1 / 5
Culture
4 / 5
Diversity & inclusion
3.8 / 5
Recommend to a friend
77%
Positive business outlook
65%

Funding

Shows saved funding data.

Total funding
$141.5M
Last raise
Series C
2 years ago
Funding details
Amount raised
$141.5M
Last round
Series C
Last fundraise
2 years ago

News

Shows saved company news.

Bobbie and Meghan Trainor Launch ‘Ask For Help’ Fund to Address Moms’ Mental Health Crisis in America Following Surgeon General’s Report
Jan 9, 2025 • Business Wire
Bobbie Announces First-Ever Inflation Proof Pricing to Tackle Rising Costs Impacting American Families
Dec 12, 2024 • Business Wire
American-Made Infant Formula Company Bobbie Donates a Full Year of Formula to 500 Community Caretakers
Nov 11, 2024 • Business Wire

Marketing leadership

Shows saved marketing leaders.

Nina Amjadi
Nina Amjadi
Director of Lifecycle Marketing
Lauren Montgomery
Lauren Montgomery
Director, Commercial and Demand Planning
Priscilla Miller
Priscilla Miller
Director of Growth
5%
Social
3.4%
Paid referral
1.4%

Total followers

45.7K

12-mo growth

+35.4%

Monthly growth

+6.4%

Remi Deane (Levoff)
Remi Deane (Levoff)
Director of Communications