Responsibilities

• Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
• Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
• Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
• Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.
• Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
• Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.
• Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
• Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.
• Manage freelance writers, editors, and production partners as needed.