Responsibilities

• Support management of the infant formula portfolio, helping drive growth, profitability, and long-term brand health.
• Monitor category, competitive, consumer, and business performance trends to identify opportunities and risks.
• Develop recommendations to improve product performance, strengthen positioning, and support portfolio growth.
• Partner with Finance, Insights, Sales, and Brand teams to evaluate business performance and inform strategic decisions.
• Support development of annual business plans, portfolio strategies, and growth initiatives.
• Support development of new products, renovations, and line extensions from concept through commercialization.
• Translate consumer insights and market opportunities into product concepts and business recommendations.
• Partner with cross-functional teams including Product Development, Regulatory, Operations, and Supply Chain throughout the innovation process.
• Contribute to opportunity sizing, business case development, and stage gate preparation.
• Help identify whitespace opportunities and emerging consumer trends that can inform future innovation.

Requirements

• 4–5+ years of experience in Brand Management, Innovation, Product Marketing, or related CPG roles.
• Classical brand management training strongly preferred. Emerging brand experience
• Strong analytical and problem-solving skills with the ability to translate data into action.
• Experience leading complex cross-functional initiatives.
• Understanding of CPG commercialization, innovation, and retail environments.
• Excellent project management and organizational skills.
• Strong written, verbal, and presentation communication skills.
• Ability to influence stakeholders and build alignment across teams.

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement