Responsibilities

• The Social Media Manager will be responsible for filming, editing, and producing high-quality video content, including Instagram Reels and TikToks, that align with the @aggie brand aesthetic and voice. This includes planning and executing content shoots, working with Aggie on-camera to capture authentic moments, and transforming raw footage into polished, engaging posts.
• You will also design eye-catching graphics, carousels, and story templates that maintain visual consistency across all platforms, adhering to the brand’s signature palette of creams, golds, and beiges.
• Staying ahead of the curve is essential. You will continuously monitor trending audio, formats, challenges, and topics across Instagram and TikTok, identifying opportunities to create timely, relevant content.
• You should have a sharp eye for what is gaining traction in the wellness, biohacking, motherhood, and women’s health communities and be able to quickly adapt trends to fit Aggie’s authentic voice and brand positioning.
• You will develop and execute a comprehensive social media strategy designed to grow the @aggie audience, increase engagement, and strengthen brand loyalty.
• This includes managing a detailed content calendar, planning campaigns around product launches and key moments, and continuously optimizing content based on performance data.
• You will set monthly and quarterly growth targets and report on progress with actionable insights.
• Building and nurturing a loyal community is at the heart of this role. You will manage all incoming comments, direct messages, and interactions across platforms, responding in a timely, warm, and on-brand manner.
• You will also identify opportunities for meaningful engagement with followers, collaborators, and aligned brands to expand the community organically.
• You will track and analyze key performance metrics including reach, impressions, engagement rate, follower growth, and content performance using platform analytics and third-party tools.
• Regular performance reports with clear insights and recommendations will be expected to inform ongoing strategy adjustments.

Requirements

• 2+ years of hands-on social media management experience, preferably for a personal brand, influencer, or wellness/lifestyle company. A strong portfolio demonstrating content creation and account growth is required.
• Proficiency in filming and editing short-form video (Reels, TikToks) using tools such as CapCut, Adobe Premiere Rush, InShot, or similar. Ability to produce content independently from concept to final edit.
• Experience designing social media graphics, carousels, and stories using Canva, Adobe Creative Suite, or equivalent tools. Strong sense of visual branding and aesthetics.
• Deep familiarity with Instagram and TikTok algorithms, trending formats, viral content mechanics, and platform best practices. You should be the person who spots trends before they go mainstream.
• Ability to develop and execute a content strategy that balances brand storytelling with growth objectives. Comfortable setting KPIs and making data-informed decisions.
• Excellent written communication skills with the ability to write captions and copy that match Aggie’s voice: bold, warm, empowering, and real.
• Genuine interest in biohacking, women’s health, holistic wellness, nutrition, and fitness. Familiarity with the wellness creator space is a strong plus.
• Highly organized, proactive, and able to work independently in a fast-paced, remote environment. Comfortable managing multiple priorities and meeting deadlines without constant oversight.

Preferred

• Experience with podcast promotion and cross-platform content repurposing is a significant advantage, as Aggie hosts the Biohacking Bestie podcast.
• Familiarity with influencer marketing, brand partnerships, and affiliate content is also valued.
• Knowledge of SEO for social media, Pinterest strategy, or email marketing integration would further set a candidate apart.
• Experience working with e-commerce brands or digital product launches such as apps or online courses is a plus.

Benefits

• You will have the creative freedom to experiment, innovate, and make a real impact on a growing platform.
• We offer a flexible, remote work arrangement with competitive compensation based on experience.
• You will work directly with Aggie and a small, passionate team that values collaboration, creativity, and results.
• Working with @aggie means joining a mission-driven brand that is genuinely changing women’s lives.
• You will have the opportunity to grow your skills in a fast-paced, remote environment.