Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, , and TikTok.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts using tools company will have budget for tools.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster positive relationships.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign success and inform future strategies.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channel
• Proofread all content meticulously to uphold brand voice and ensure accuracy before publication.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO best practices, keyword research techniques, and web analytics tools like Google Analytics.
• Strong understanding of branding principles, relationship management, and public relations strategies.
• Ability to create compelling content tailored for various platforms while maintaining a consistent brand voice.
• Excellent proofreading skills with attention to detail in all written communications.
• Experience in social listening tools and e-commerce platforms is a plus.

Preferred

• Experience in social listening tools and e-commerce platforms is a plus.