Social Media Manager

USA (On-site)

$100K/yr - $105K/yr (Est.)Mid LevelContract

Posted 6 months ago

Job Summary

Lead social-content creation and channel management for food/CPG brands, focusing on short-form video for TikTok and Reels.

  • Own shoot-ready native video creation for TikTok and Reels
  • Must-have: portfolio with social-first content and proven metrics
  • Standout: NYC-based for hands-on shoots and collaboration

Job Description

Responsibilities

  • Shoot, edit, and produce native, lifestyle UGC video content tailored specifically for TikTok and Instagram Reels.
  • Develop and execute per-channel social strategies for each assigned client to drive virality and meaningful growth.
  • Own the day-to-day operations of client social channels, including posting, trend research, and maintaining the launch calendar.
  • Eventually oversee additional content creators and guide the visual narrative for the brands you manage.
  • Provide basic reporting on engagement, captions, and overall campaign performance using social analytics tools.

Requirements

  • Candidates MUST include a portfolio link within their resume or application materials showcasing relevant social-first content, short-form video, and UGC-style work.
  • Must be able to share examples of organic social media performance you directly impacted, including the metrics achieved (reach, engagement, saves, shares) and the strategy or execution that led to those results.
  • Based in NYC or the surrounding area is strongly preferred for hands-on content shoots and collaborative meetings.
  • Proven background working with food, beverage, or CPG brands.
  • Deep understanding of current trends, sounds, platform behavior, and algorithms on TikTok and Instagram.
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BEGOOD

Do more with less, outsource your marketing team to be good.

Brooklyn, New York, USA
15 employees (3 in marketing)

Salaries

SalaryGuide estimate

$100K/yr – $105K/yr

Modelled from 10 comparable roles.

Social Media Manager median pay in the United States

$82K/yr

Most earn $70K to $98K. Based on 593 salaries, including bonus and equity.

See all BEGOOD salaries

Marketing Team

Marketing Team Size
2 (13% of company)

Traffic Signals

Monthly Visitors
709
Traffic Source Mix
Search
34.1%
Direct
40.7%
Referral
12.9%
Social
9.2%
Paid
1.9%

Headcount Trend

Current headcount: ~15
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Social Media Manager

BEGOOD · USA · On-site