Responsibilities

• Develop and execute a multi-platform social strategy across Instagram, TikTok, Facebook, YouTube, Lemon8, and Pinterest.
• Manage and maintain a cross-channel content calendar aligned with brand priorities, launches, and key cultural moments.
• Create and oversee production of high-quality multimedia content — including reels, short-form videos, and graphics.
• Write engaging, on-brand captions that drive conversation and align with Bask & Lather’s tone of voice.
• Lead content reviews to ensure all assets meet creative, aesthetic, and messaging standards.
• Monitor daily community interactions and respond to comments, DMs, and mentions in a timely, brand-consistent manner.
• Stay ahead of social trends, sounds, and formats to keep Bask & Lather relevant and innovative.
• Organize digital assets and maintain an efficient content filing system.
• Coordinate photoshoots and brand activations alongside the creative and marketing teams.
• Lead the social execution of key brand campaigns, product launches, and promotions.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field preferred.
• Minimum 5+ years of experience managing social media for a consumer brand (internships not included).
• Proven track record growing and managing brand social channels, ideally in beauty, wellness, or lifestyle.
• Highly self-motivated with a strong sense of ownership and accountability
• Comfortable navigating ambiguity and adapting to evolving priorities
• Proficient in CapCut, Canva, and Adobe Photoshop.
• Strong understanding of native social analytics and tools like Later, Planoly, or Sprout Social.
• Experience directing and editing short-form video content for TikTok and Instagram Reels.
• Solid understanding of influencer marketing and paid amplification best practices.
• Passionate about beauty, haircare, and community storytelling.

Benefits

• Medical, Dental, Vision Insurance
• Paid Time Off
• 401(k)
• Plum Benefits Discounts
• Career growth opportunities within a rapidly expanding company