Responsibilities

• Develop and manage day-to-day social media content planning and calendar, publishing, scheduling, monitoring, and community engagement across institutional social media channels
• Prioritize and execute social media strategies aligned with institutional marketing, enrollment, and engagement goals
• Serve as a strategic partner to Admissions, Advancement, academic divisions, student affairs and other campus stakeholders by guiding social media strategies in support of recruitment objectives, key initiatives/events, and engagement opportunities; translating needs into timely content
• Create, curate, and publish written, graphic, photographic, and video content optimized for platform audiences
• Maintain a consistent institutional brand voice and visual identity across social platforms
• Coordinate social media coverage for campus events, exhibitions, academic initiatives, student showcases, and institutional announcements
• Develop content that showcases ArtCenter, student work, faculty expertise, staff and executive leadership accomplishments, alumni achievements, exhibitions, events and industry partnerships while supporting enrollment, engagement and institutional visibility goals.
• Collaborate with marketing, admissions, academic departments, student affairs, advancement, and other campus partners to support integrated campaigns and storytelling efforts
• Monitor social media trends, audience behavior, and emerging platforms to identify opportunities for engagement and growth
• Monitor institutional mentions, audience sentiment/chatter, and emerging issues across social platforms

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field from an accredited college or university or any equivalent combination of training and experience
• 4 or more years of professional experience in social media management, digital communications, or content marketing
• Experience managing organizational social media channels and content strategy across major platforms
• Strong writing, storytelling, and visual communication skills with experience pitching ideas, creating multimedia content for social media platforms
• Understanding of creative industries, visual storytelling, and artist-centered content development
• Familiarity with social media management, scheduling, and analytics tools
• Knowledge of social media best practices, audience engagement strategies, accessibility standards, and digital communication trends
• Strong organizational, project management, and problem-solving skills with the ability to manage multiple priorities and deadlines
• Strong collaboration and relationship building skills across cross-functional teams
• Ability to maintain brand standards while identifying opportunities for innovation and process improvement

Preferred

• Experience in higher education, arts and culture, nonprofit, or creative organizations
• Experience supporting enrollment marketing or student recruitment communications
• Experience with photography, videography, and short-form video content creation
• Familiarity with reputation management and crisis communication practices
• Exposure to paid social campaigns and performance reporting