Social Media Manager

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with company marketing and business objectives.
• Create and manage engaging content across LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and emerging platforms.
• Translate technical concepts, product updates, customer success stories, and industry trends into compelling social media content.
• Manage the editorial calendar and coordinate content with product launches, webinars, events, and marketing campaigns.
• Produce a variety of content including graphics, short-form videos, infographics, employee spotlights, blogs, and executive thought leadership posts.
• Collaborate with product marketing and subject matter experts to communicate technical solutions effectively.
• Monitor social conversations, respond to comments and messages, and foster engagement within the technology community.
• Manage paid social media campaigns focused on lead generation, recruiting, and brand awareness.
• Track key performance indicators (KPIs), analyze campaign results, and provide recommendations for continuous improvement.
• Stay informed on emerging social media trends, AI tools, and best practices in digital marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience managing social media for a technology company, SaaS provider, IT services firm, or B2B organization.
• Strong understanding of social media platforms, particularly Instagram, TikTok, X and LinkedIn
• Excellent written, editing, and storytelling skills with the ability to simplify technical topics.
• Experience managing social media management platforms such as Sprout Social, Hootsuite, Buffer, or HubSpot.
• Experience with Canva and/or Adobe Creative Suite.
• Familiarity with video editing tools and short-form video creation.
• Strong analytical skills with experience using Google Analytics, platform insights, and campaign reporting tools.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Preferred

• Experience in B2B technology, SaaS, cloud computing, cybersecurity, AI, software development, or managed IT services.
• Knowledge of demand generation, account-based marketing (ABM), and digital advertising.
• Experience supporting product launches and integrated marketing campaigns.
• Familiarity with marketing automation platforms such as HubSpot or Marketo.
• Experience working with executives to develop personal branding and thought leadership content.
• Google Analytics, Meta Blueprint, LinkedIn Marketing, or HubSpot certifications.

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Paid vacation and company holidays
• Professional development and certification reimbursement
• Collaborative, innovation-driven work environment