Social media manager

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; utilize these insights to refine content strategies.
• Implement social media advertising campaigns on platforms like Facebook Ads to increase reach, engagement, and conversions while optimizing ad performance through detailed analytics.
• Track and analyze social media performance metrics using Google Analytics and platform-specific analytics tools; prepare reports to measure campaign success and inform future initiatives.
• Engage with followers by managing community interactions professionally, fostering positive relationships, and handling inquiries or feedback promptly.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in content creation tools such as Adobe Photoshop, Adobe Illustrator, and video editing software; experience with graphic design is a plus.
• Solid understanding of SEO principles, keyword research, web analytics, and digital marketing performance monitoring techniques.
• Familiarity with social listening tools and social media analytics platforms to track engagement trends and measure ROI effectively.
• Knowledge of social media advertising strategies including Facebook Advertising; ability to optimize campaigns for maximum impact.
• Excellent written communication skills with an eye for proofreading and content writing that aligns with branding guidelines.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.