Social Media Lead

Responsibilities

• Set and evolve Lime’s social strategy, channel priorities, and editorial principles in alignment with Brand and company objectives.
• Establish a global-to-local approach for social campaigns and ongoing content, balancing a consistent Lime brand with relevant market, city, and cultural context.
• Lead the integrated approach across organic social, creator and influencer partnerships, and paid social. Recommend priorities, investment approaches, and learning agendas in partnership with Brand, Growth, and market teams.
• Guide the development of platform-native social concepts and creative, translating Lime’s brand for each channel and advising on formats, cultural moments, and emerging platform behavior.
• Set strategic direction and quality standards for evergreen and campaign-based social content; guide production and publishing with internal partners, agencies, freelancers, and vendors.
• Build and scale creator and influencer programs, including partner strategy, selection, briefing, usage rights, performance expectations, and learning across local and national creators.
• Define a measurement framework for social, creator, and paid-social work. Connect channel performance to brand and business objectives, and use results to recommend what to scale, change, or stop.
• Create repeatable planning, briefing, and coordination practices with city and regional teams so social can support campaigns, launches, and local market priorities effectively.
• Partner with Comms, CX, Government Relations, Growth, and relevant city teams on community management, social listening, and escalation practices; surface emerging audience or reputational issues to the right partners.
• Direct external agencies, creators, and production vendors against clear briefs, quality standards, budgets, and agreed outcomes.

Requirements

• 5+ years of experience in social media or integrated marketing, including leading complex, multi-channel campaigns from strategy through execution.
• Demonstrated ability to set social strategy and lead work across organic social, creators or influencers, and paid social.
• Experience influencing cross-functional partners and aligning teams across Brand, Growth, Comms, CX, Government Relations, or regional and city teams.
• Strong measurement and analytical skills, with experience defining KPIs and using performance insights to guide priorities and improve outcomes.
• Deep understanding of social platforms, culture, and platform-native creative, with the ability to set direction and guide excellent execution.
• Experience managing external partners, campaign resources, and competing priorities; composed and effective in ambiguous or fast-moving situations.

Preferred

• Social strategy or channel ownership in a global or multi-market organization.
• Experience developing creator and influencer programs across local and national talent.
• Experience setting strategy for paid social campaigns across varying scopes and budgets.
• Experience partnering with local market, city, public affairs, or community stakeholders on reputation or behavior-change initiatives.

Benefits

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.
• Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.
• Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.
• Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.
• Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.