Responsibilities

• Channel strategy and voice. Own X, LinkedIn, and YouTube, and decide where we go next. Build natively for each platform instead of cross-posting. Keep our voice confident, approachable, and honest about where the technology really stands.
• Always-on content engine. Plan and run the calendar around research releases, product milestones, customer deployments, hiring, and events. Create short-form video, carousels, diagrams, benchmark charts, and threads that make complex robotics simple.
• Community and real-time engagement. Be present in the conversation around physical AI and robotics. Engage with researchers, builders, press, and partners. Monitor sentiment, spot opportunities early, and respond fast and well when something breaks.
• Video content creation. Craft compelling demo videos that synthesizes the complex into easy to understand stories. You’ll own production of videos end to end - narrative arc, storyboard, shooting, and editing, starting from a real understanding of what engineering and research have built.
• Founders’ voice. Build the program that helps elevate the voice of our co-founders around key moments, expanding their reach across the influencers community and deepen engagement across our target audiences.
• Social media agency management. Manage our external social and creative agency partners, from briefs and scope to budgets, quality control, and performance reviews, so their work stays on-voice and on-strategy.
• Measurement and growth. Define what good looks like, from reach and engagement to follower quality, share of voice, site traffic, and pipeline influence. Report on it, run experiments, and double down on what works.

Requirements

• 3+ years leading social media for a tech brand, with accounts you’ve measurably grown. Show us.
• Deep fluency in X and LinkedIn, including a point of view on what earns attention with technical and enterprise audiences.
• Sharp writing and editorial judgment with the ability to quickly absorb complex engineering concepts and make them accessible without dumbing them down.
• Hands-on creative skills: short-form video editing (Premiere Pro, CapCut, or similar) and design in Figma, Canva, or Adobe Creative Cloud.

Preferred

• You’re equal parts strategist and creator, with high taste and the judgment to know what not to post.
• You’re genuinely curious about robotics and AI and comfortable learning directly from engineers.
• You’d rather build the system than repeat the task.
• You move fast and improve as you go.

Benefits

• medical, 401(k) and other health benefits