Social Media Lead

Chesterfield, MO (Hybrid)

$80K/yr – $90K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead design and social media execution to build Anders’ brand on LinkedIn and beyond.

  • Own end-to-end social content from design to posting, focusing on LinkedIn.
  • Must-have: 7-9 years in social media, marketing, or design with LinkedIn management experience.
  • Standout: Strong visual branding and cross-functional collaboration with Brand Manager.

Job Description

Lead design and social media execution to build Anders’ brand on LinkedIn and beyond.

  • Own end-to-end social content from design to posting, focusing on LinkedIn.
  • Must-have: 7-9 years in social media, marketing, or design with LinkedIn management experience.
  • Standout: Strong visual branding and cross-functional collaboration with Brand Manager.

Responsibilities

  • Develop on-brand graphics for social media posts, blogs, landing pages, and campaigns
  • Create marketing collateral including Sell sheets
  • Downloadable PDFs
  • Infographics
  • Event materials
  • Presentations
  • Email Templates
  • Advertisements
  • Follow Anders’ brand guidelines to ensure visual consistency across all content
  • Translate complex accounting, tax, and advisory concepts into clear, visually compelling graphics
  • Maintain organized design files, templates, and asset libraries
  • Collaborate with Brand Manager and Market Growth team on ongoing design needs
  • Execute Anders’ social media strategy with a primary focus on LinkedIn for brand awareness, SEO, and support lead generation
  • Secondary support for Facebook and Instagram for employee advocacy, talent acquisition, and culture
  • Manage the entire social ecosystem to support brand, thought leadership, employee advocacy and community engagement
  • Publish daily social content aligned with brand standards, SEO strategy, and national awareness goals
  • Monitor social engagement, follower growth, click-through performance, and other key metrics via LinkedIn analytics
  • Track downstream performance including web sessions, referral traffic, and content interaction using Google Analytics and Google Search Console
  • Use HubSpot and Sprout Social (or comparable tools) to schedule, optimize, and measure social media activity
  • Coordinate with Content Strategy Senior Manager to ensure accurate execution of the editorial calendar

Requirements

  • 7-9 years of experience in social media, marketing, or design roles
  • Understanding of B2B or professional services marketing
  • Proficiency in graphic design tools (Adobe Creative Cloud required; Figma or Canva a plus)
  • Experience managing LinkedIn company pages and scheduling tools (Sprout Social preferred)
  • Familiarity with HubSpot, SEMrush, or similar marketing automation platforms
  • Working knowledge of Google Analytics and Google Search Console
  • Ability to translate data and insights into recommendations
  • Strong written communication skills
  • Highly organized with strong attention to detail and deadline discipline
  • Short-form video editing preferred
  • Experience designing infographics or data visualizations preferred
  • Interest in emerging platforms or social media trends preferred

Preferred

  • Experience in accounting, finance, or advisory environments is strongly preferred
  • Experience with employee advocacy and employer branding
  • Experience with content strategy collaboration
  • Advanced degree or certifications in marketing or digital media
  • Knowledge of SEO concepts
  • Experience with data visualization
  • Fluency in design tools beyond Adobe (e.g., Figma, Canva) is a plus

Benefits

  • Work Flex program offering hybrid/remote options
  • Benefits that support mental, physical and financial wellness
  • Professional development opportunities
  • Inclusion Network