Responsibilities

• Assist in developing and executing social media strategies across multiple platforms.
• Create engaging content tailored for different social media channels, including graphics, photos, and written posts.
• Conduct research on industry trends and competitor activities to inform content creation.
• Proofread and edit content to ensure clarity, accuracy, and adherence to brand guidelines.
• Monitor social media channels for engagement opportunities and respond to comments or inquiries.
• Support SEO initiatives by optimizing content for search engines.
• Collaborate with the public relations team to promote brand initiatives and campaigns.
• Utilize digital marketing tools to track performance metrics and report on social media effectiveness.

Requirements

• Familiarity with e-commerce platforms is preferred but not required
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Experience or coursework in digital marketing, public relations, or related fields is beneficial
• Proficiency in photography skills for capturing high-quality images for social media use
• Strong research skills with the ability to analyze data and derive insights
• Excellent written communication skills with attention to detail in proofreading and editing content
• A proactive attitude towards learning new tools and techniques in the digital marketing space

Preferred

• Familiarity with e-commerce platforms is preferred but not required
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Experience or coursework in digital marketing, public relations, or related fields is beneficial
• Proficiency in photography skills for capturing high-quality images for social media use
• Strong research skills with the ability to analyze data and derive insights
• Excellent written communication skills with attention to detail in proofreading and editing content
• A proactive attitude towards learning new tools and techniques in the digital marketing space

Benefits

• Flexible schedule