Responsibilities

• Social strategy and competitive analysis – 20%
• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
• Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency.
• Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.
• Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.
• Social media content creation, publishing and calendar management – 50%
• Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.
• Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time.
• Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives.
• In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities.

Requirements

• Bachelor’s degree with 7-10 years of experience in social media, content marketing, digital marketing, communications, or related field.
• At least 3 years of professional experience creating content across multiple social media platforms, such as LinkedIn, Instagram, Facebook, X, and emerging channels.
• Experience managing social media editorial calendars, newsletters, and employee advocacy initiatives.
• Experience with social media management and analytics tools, including Google Analytics, LinkedIn Analytics, Meta Business Suite, Sprout Social, and/or similar platforms.
• Experience in the healthcare industry and/or in a regulated environment (desired but not required).
• Understanding of graphic design fundamentals, with professional experience using Canva, Adobe Photoshop, InDesign, Illustrator, or other graphic design programs.
• Professional expertise in crafting compelling and scroll-stopping social content, with B2B experience desired.
• Strong storytelling instincts with the ability to identify meaningful narratives and translate complex topics into engaging social-first content.
• Keen attention to detail and accuracy, applying that skill to tasks such as proofing copy, creating UTM/tracking parameters, and measuring creative performance.
• Ability to interact professionally and personably with a wide range of people including healthcare provider customers, patients and their families, employees, and company leaders.

Preferred

• Experience in the healthcare industry and/or in a regulated environment (desired but not required).