Digital Content & Multimedia Specialist

Jefferson City, MO (Remote)

$68K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 hrs ago

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Job Summary

Own the social media program end-to-end—from strategy and editorial planning to production and analytics—overseeing content creation across platforms, community management, and coordination of shoots; drive optimization through performance insights, creative execution, and alignment with bank policies.

  • Lead strategy, calendar, and publishing across channels
  • Manage video/photo production and asset library
  • Analyze results and propose improvements

Job Description

Responsibilities

  • Social Media Strategy, Publishing & Community Management
  • Build and manage an editorial calendar; write, design, schedule, and publish platform-appropriate content across the Bank’s approved social channels.
  • Adapt copy, creative, calls to action, dimensions, captions, hashtags, and publishing cadence to the audience and purpose of each platform.
  • Monitor comments, messages, mentions, reviews, trends, and emerging issues; respond or escalate according to approved service, privacy, reputation, and compliance procedures.
  • Coordinate content capture at branches, community events, sponsorships, employee activities, and other Bank initiatives; obtain required approvals and releases.
  • Maintain an organized library of approved social content, templates, source files, releases, and publishing records.
  • Video, Photography & Multimedia Production
  • Plan, script, storyboard, capture, and edit short-form videos for organic social media, paid advertising, recruiting, financial education, product awareness, community outreach, and internal communications.
  • Produce platform-ready versions with appropriate pacing, aspect ratios, captions, audio, branding, thumbnails, and accessibility considerations.
  • Coordinate employees, customers, locations, props, schedules, and releases for photo and video shoots; maintain basic production equipment and file-management practices.

Requirements

  • Bachelor’s degree in marketing, communications, graphic design, digital media, journalism, or a related field; or an equivalent combination of education, portfolio quality, and relevant experience.
  • Two or more years of relevant experience producing content for a business, agency, nonprofit, or other organization. A strong internship plus a demonstrated portfolio may satisfy part of the experience requirement for an early-career candidate.
  • Portfolio demonstrating social media content, graphic design, and short-form video production.
  • Hands-on experience managing business social media accounts, including use of publishing, scheduling, community-management, and analytics tools.
  • Working proficiency with design and video-editing platforms such as Adobe Creative Cloud, Canva, Adobe Premiere Pro, CapCut or comparable tools.
  • Ability to occasionally travel locally and work outside normal business hours for events or time-sensitive content, as required.
  • This position is remote.
  • Occasional travel may be required for in-person training or meetings.

Preferred

  • Experience in banking, financial services, insurance, healthcare, government, or another regulated industry.
  • Experience using approved generative-AI tools to support content development and workflow efficiency.
First Bank of the Lake logo

First Bank of the Lake

3.6 Glassdoor

Welcome to First Bank of the Lake!First Bank of the Lake is one of the nation’s top SBA lenders, helping businesses secure the financing they need to grow, expand, and succeed. As a nationwide SBA Preferred Lender, we provide faster processing, experienced guidance, and customized financing solutions tailored to your goals.Our team takes a consultative approach to business lending, combining deep industry expertise with personalized service you can count on. From SBA 7(a) and 504 loans to strategic financing solutions, we’re committed to helping entrepreneurs and small businesses thrive. You specialize in business. We specialize in business financing.You’ve got plans. We’ve got financing solutions. Let’s talk.ServicesSBA LoansCommercial & Personal LoansCDs & IRAsSavings & Money Market AccountsPersonal & Business Checking

Founded in 1985
Osage Beach, Missouri, USA
207 employees (4 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
16.1K
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
65.1%
Direct
19%
Referral
9.1%
Social
0.4%
Paid
3.7%

Headcount Trend

Current headcount: ~207

Marketing Team

Marketing Team Size
4 (2% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1