Responsibilities

• Multi-Platform Social Management: Manage and grow SPREEAI’s presence across TikTok, Instagram, X (Twitter), LinkedIn, Threads, and YouTube. Tailor content and the brand’s voice to each platform’s audience, ensuring we stay relevant and ahead of the curve on all channels.
• Content Creation & Storytelling: Brainstorm, film, and edit original short-form videos (TikToks, IG Reels, YouTube Shorts) and create eye-catching graphics and posts. Write compelling captions and craft storytelling moments that showcase SPREEAI’s brand, mission, and product in a fun, relatable way. You’ll basically be our in-house content creator, turning cool ideas into scroll-stopping posts daily.
• Authentic Brand Moments: Collaborate with team members to capture behind-the-scenes content and day-in-the-life snippets. Help highlight the real people and culture behind SPREEAI through “raw and real” clips or vlogs, giving our audience an authentic peek into the team.
• Community Engagement & Social Listening: Engage with our community every day – respond to comments, DMs, and mentions with the brand’s bold yet friendly voice. Conduct social listening to tune into our audience’s questions and trends, then feed those insights into new content (we love turning FAQs and feedback into posts!). Build relationships with our followers and make them feel heard and hyped.
• Trend Spotting & Platform Strategy: Stay on top of the latest social media trends, memes, and platform features. Whether it’s a viral TikTok challenge, a new Instagram feature, or a trending topic on Threads, you’ll pounce early and creatively adapt trends to fit SPREEAI’s vibe. You know what content format works best where – for example, that engaging Reels outperform static pics – and you’ll optimize our strategy for each platform.
• Content Calendar & Consistency: Plan and maintain a social media content calendar to keep us consistent and timely. You’ll ensure we have a regular drumbeat of posts (around 3–5 per week per platform) , balancing scheduled content with real-time opportunities (industry events, fashion moments, product launches). Your planning skills will keep our social presence both proactive and nimble.
• Analytics & Optimization: Track social media performance and growth metrics across all channels (followers, views, likes, shares, engagement rates). Compile bi-weekly or monthly reports to measure what’s working . Use data insights to set monthly goals for growth and engagement and refine our strategy – doubling down on hits and rethinking misses . Basically, you’ll be our eyes on the dashboards, turning numbers into strategy tweaks.

Requirements

• Social Media Native: You’re fluent in TikTok, Instagram, Twitter/X, and beyond – a true digital native who knows the ins and outs of Gen Z and millennial internet culture. Memes, trending sounds, hashtags, viral challenges – you speak that language and can harness it for brand storytelling.
• Entrepreneurial & Proactive: You have an entrepreneurial mindset and a get-it-done attitude. You’re scrappy and solutions-oriented – you find creative ways to execute ideas and don’t need hand-holding to make things happen . Spot a new trend or see an opportunity online? You seize it and run with it.
• Passionate About Digital Culture: You love the internet and it shows. You stay up-to-date on emerging social platforms (you probably grabbed your Threads handle on day one) and you’re genuinely excited about the power of online communities. Your passion for digital culture and content creation shines through in everything you do.
• Creative Storyteller: You’re brimming with ideas for videos and posts, and you have the creative skills to bring them to life. Whether it’s jumping in front of the camera, writing a witty caption, or designing a quick graphic in Canva/Photoshop, you know how to make content that is descriptive, cool, and compelling. Bonus if you have a portfolio or personal TikTok/IG showcasing your creative work – we’d love to see it!
• Community-Oriented Communicator: You enjoy interacting with followers and aren’t afraid to initiate conversations. You can adapt the brand’s tone to engage sincerely with everyone from excited fans to curious skeptics. Empathy and a sense of humor in online interactions are second nature to you.
• Data & Detail Minded: You appreciate that great social media is a mix of art and science. You’re comfortable looking at basic analytics to gauge what’s resonating. Setting goals, tracking progress, and tweaking content based on data is something you’re not only okay with – you find it interesting.
• Adaptable Team Player: You thrive in a fast-paced startup environment. Plans can change and new ideas can pop up overnight – that excites you instead of scaring you. You’re eager to wear many hats, learn new skills on the fly, and collaborate with a tight-knit team.
• Location & Availability: You are located in New York City (or plan to be there) and can commit to a part-time schedule. You’re able to join in-person meetings or events as needed in NYC, and you can work independently when remote. (School credit can be arranged if applicable.)

Preferred

• Bonus if you have a portfolio or personal TikTok/IG showcasing your creative work – we’d love to see it!

Benefits

• Real Impact & Ownership: This is an opportunity to shape a product and brand at the forefront of fashion-tech innovation. Your design work will directly impact how thousands (eventually millions) of people experience shopping with SPREEAI – no bureaucratic layers, your ideas can go live and make a difference immediately. You’ll own projects that truly matter in the company’s growth.
• Visionary Team & Exposure: Work side-by-side with a passionate founding team and collaborate with industry visionaries. You’ll have direct access to our CEO and leadership, and even get to interact with world-class advisors (our board includes an iconic fashion figure). It’s a chance to learn from and contribute to the best of both the tech and fashion worlds.
• Creative Freedom & Innovation: Join a high-growth startup environment that celebrates bold ideas and moves at lightning speed. You’ll have the autonomy to introduce new design concepts, test emerging technologies, and innovate without red tape. If you’ve ever wanted to combine your love of design, luxury fashion, and cutting-edge tech, you’ll have the freedom to do it here and see your vision realized.