Social Media Intern

Responsibilities

• Research social media trends, platform updates, audience behaviors, and emerging content opportunities.
• Contribute content ideas and participate in creative brainstorming sessions for social campaigns and always-on content.
• Draft social media copy for HealthEquity's social channels.
• Create and edit social content, including graphics, short-form videos, carousels, and platform-specific assets.
• Support content planning, editorial calendars, and campaign execution.
• Conduct competitive and industry research to identify best practices and new content opportunities.
• Bring fresh perspectives and innovative ideas that contribute to HealthEquity's content strategy and channel growth.

Requirements

• Currently pursuing a Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, Advertising, Graphic Design, or a related field.
• Preferred candidates are entering their Junior or Senior year.
• Must be actively enrolled in an accredited college or university throughout the duration of the internship.
• Strong understanding of major social media platforms and platform best practices.
• Strong written communication, storytelling, and content development skills.
• Basic graphic design and content creation skills.
• Familiarity with short-form video creation and social-first storytelling.
• Willingness to learn, experiment, and adapt in a fast-paced environment.
• Experience creating content for LinkedIn, Instagram, Facebook, TikTok, or similar platforms.
• Experience managing personal, academic, club, or organizational social media accounts.

Benefits

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Full-time team members receive a minimum of 18 days of annual PTO and 13 paid holidays per year
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives