Social Media and Influencer Specialist

Utah, USA (On-site)

$45K/yr – $55K/yrMid Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the social and influencer engine for an outdoors-focused brand by shaping content, outreach, UGC, and creator materials, while coordinating with agencies to keep paid and organic aligned.

  • Social Content & Publishing: Own the calendar, publishing cadence, and channel health across Instagram, TikTok, and Facebook.
  • Influencer & UGC Workflow: Lead outreach, partner selection, welcome kits, and content logistics for creator-driven campaigns.
  • Campaign Enablement & Agency Alignment: Ensure assets and briefs flow to agencies and creators, and adapt content for paid media.

Job Description

Responsibilities

  • Organic Social Media: Manage and publish content across owned social media channels (Instagram, TikTok, Facebook), assist in developing and maintaining a social content calendar, and monitor social channels for engagement and issues.
  • Influencer Recruitment & Outreach: Research and identify potential influencer partners, execute outreach communication, and maintain influencer databases.
  • Influencer Kits & Campaign Materials: Assist in creating welcome kits and campaign materials, coordinate product logistics, and ensure influencers have the tools they need for successful collaborations.
  • UGC Collection, Editing & Posting: Collect and organize user-generated content, perform basic video/image editing, and publish approved content to social channels.
  • Paid Media Adaptation: Repurpose organic content for paid media use, adapting formats to meet specifications across various platforms.
  • Agency Coordination: Collaborate with external agencies on campaign objectives, track deliverable timelines, and maintain organized documentation.

Requirements

  • Associates degree in Marketing, Communications, Advertising, or a related field, or equivalent hands-on experience.
  • 1-2 years of experience in social media marketing, influencer marketing, or a related role; internship experience will also be considered.
  • Familiarity with major social media platforms and their content formats.
  • Basic video and photo editing skills using tools such as CapCut, Adobe Premiere Rush, Canva, or similar.
  • Experience with or exposure to influencer and social media marketing platforms (e.g., Impact, Creator.co, AspireIQ, Hootsuite, Sprout Social, or similar).
  • Strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously.
  • Excellent written and verbal communication skills for crafting clear, on-brand content.
  • A proactive and collaborative mindset with a passion for social media and digital culture.
  • A passion for outdoor recreation and adventure is a big plus.

Preferred

  • A passion for outdoor recreation and adventure is a big plus.

Benefits

  • Comprehensive Benefits Package : Enjoy a total rewards benefits and a compensation package.
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Wilson Connectivity

Thank you for visiting Wilson Connectivity, home of weBoost, WilsonPro and Zinwave. Since 1987, we’ve been the #1 brand for cellular signal repeaters. We are the industry leader and strive to improve it every day. To do this, we work closely with the FCC, forward-thinking engineers, and inspired designers. At Wilson, we don’t just improve existing wireless communications technology. We invent it. With 30+ years of experience and 250+ patents, we know what it takes to optimize wireless communications. Wilson makes 5G better. Carrier networks, enterprise, and consumers easily reap the benefits of the entire 5G spectrum with our innovative indoor and outdoor amplification technology. From WilsonPro enterprise signal repeaters and Zinwave ultra-wideband RF over fiber solutions to weBoost cell phone signal boosters for homes, vehicles, small businesses, and fleets, we deliver on our promise to extend 5G cellular coverage to everyone, everywhere.

Founded in 1987
St George, Utah, USA
220 employees (11 in marketing)