Responsibilities

• Support the planning, execution, and growth of Tillys’ social media presence across TikTok, Instagram, Facebook, Pinterest, Snapchat, and emerging social and social commerce platforms.
• Assist the Social Media Manager with maintaining the social content calendar and partnering with Marketing, Creative, E-commerce, and other cross-functional teams to ensure content is delivered on time and aligned with campaign launches and business priorities.
• Create original, platform-native social content, including photography, short-form video, behind-the-scenes content, product storytelling, and trend-driven content.
• Capture and edit photo and video content for social channels using DSLR or equivalent cameras and mobile devices.
• Comfortable working both behind and in front of the camera as needed, supporting content creation through photography, videography, and on-camera participation for social-first content.
• Contribute new social concepts, content series, activations, and platform-specific ideas designed to increase engagement, audience growth, and brand relevance.
• Monitor social and cultural trends, emerging platforms, viral formats, creators, and competitor activity to identify opportunities for Tillys to participate authentically and quickly.
• Support community engagement and identify opportunities to build stronger relationships with Tillys’ social audience.

Requirements

• 1–3 years of experience in social media, influencer/creator marketing, digital marketing, or a related field; retail, fashion, lifestyle, or youth-focused brand experience preferred.
• Strong understanding of TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging social platforms.
• Hands-on experience creating short-form social content, including photography and videography.
• Working knowledge of DSLR or equivalent cameras and mobile-first content creation.
• Experience with video/photo editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms preferred.
• Familiarity with influencer marketing, affiliate programs, TikTok Shop, and social commerce is highly desirable.
• Comfortable working with performance metrics and translating data into actionable insights.
• Strong communication, organization, project management, and relationship-building skills.
• Ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously in a fast-paced environment.
• Strong understanding of social trends, pop culture, fashion, creators, and youth culture.

Benefits

• 401k
• Comprehensive medical and dental benefits … vision is fully paid by us!
• Employee Discount online and in-store
• Discount on numerous attractions, travel and events
• Employee Sample Sale
• Relaxed work environment … wear what we sell in our stores
• 40 hours paid sick time granted on day 1!
• Fitness and wellness events virtually or at the office