Responsibilities

• Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles.
• Expand and tailor the social strategy across a growing mix of platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit, each requiring unique approaches to content, community building, and performance measurement.
• Work with the Digital Marketing Manager and Content Creator/Eggfluencer to establish quarterly content pillars and monthly content calendars, adopting a test-and-learn approach to uncover insights that refine our strategy and amplify our presence.
• Oversee platform-specific execution, ensuring posts are adapted for distinct audiences while maintaining consistent brand voice and campaign alignment. This includes directly managing new platforms and guiding the Social Community Engagement Specialist or other staff where appropriate.
• Establish a strategic posting schedule that maximizes engagement without overwhelming our audience, leveraging our tech stack and historical performance insights to inform the timing and frequency of posts.
• Partner with internal creative teams on graphic led content, owning the process from brief to completed asset.
• Lead writing all social post captions and managing all social content postings, including planned and ad hoc posts. Coordinate, as needed with other Pete & Gerry’s corporate functional teams, especially Sales and Human Resources for periodic posts.
• Build and execute influencer campaign strategies that align with broader brand initiatives.
• Identify, vet, and contract influencers across tiers (macro, micro, nano) and creators to authentically represent Pete & Gerry’s and Nellie’s Free Range.
• Brief influencers with clear campaign goals, creative guidelines, and compliance requirements, ensuring brand alignment in all content.

Requirements

• 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing
• Experience developing and executing multi-channel social media strategies
• Proven success managing influencer and creator partnerships from identification through measurement
• Experience working with consumer brands (especially food, beverage, wellness, lifestyle)
• Experience managing agency partners and freelancers
• Budget management experience
• Meta Business Suite
• TikTok
• Instagram
• Pinterest

Preferred

• Experience launching viral or high-performing campaigns
• Creator economy expertise
• UGC strategy experience
• Video-first content experience
• Photography/video production understanding
• Crisis communications experience
• AI content workflow familiarity
• Experience managing brand ambassadors

Benefits

• Medical, dental, and vision insurance
• Paid vacation
• Paid sick time
• Paid volunteer time
• 9 paid holidays
• 401(k) with 4% employer match
• Disability and life insurance
• Opportunities for advancement
• Maternity and paternity leave
• Tuition reimbursement