Responsibilities

• Assist with community management for all platforms, managing team member support and scheduling to deliver a best-in-class community engagement experience.
• Support development of the overarching community engagement strategy across Ellis Brooklyn's social platforms (Instagram, TikTok, YouTube, Pinterest, etc.) to increase brand awareness, generate engagement, and drive fan and sales conversion.
• Monitor comments, direct messages, and consumer conversations, escalating feedback, questions, and emerging themes to the appropriate internal teams.
• Support development of the overarching organic social strategy across all Ellis Brooklyn social platforms to increase brand awareness, drive engagement, and grow revenue opportunities.
• Assist with content calendars, publishing schedules, and content coordination across innovation launches, hero campaigns, retailer priorities, and key brand moments.
• Contribute innovative ideas, best practices, and reactive solutions for social media marketing, along with in-depth reporting, insights, and competitor analysis to inform the creative process.
• Assist in copywriting and own specific copywriting tasks for the social team that stay true to the Ellis Brooklyn tone of voice.
• Monitor platform trends, emerging content formats, and social conversations to identify opportunities for engagement and growth.
• Create and edit content via on- and off-camera UGC-style video and stills (e.g., appearing in content on behalf of the brand, capturing in-office video of products and employees).
• Attend brand photoshoots and/or events to manage, capture, and edit BTS content.

Requirements

• 1-3 years of experience in social media, influencer marketing, content creation, community management, or a related marketing function.
• Beauty, haircare, wellness, lifestyle, or consumer brand experience strongly preferred.
• Experience creating content across social platforms preferred.
• Strong understanding of Instagram, TikTok, YouTube, Pinterest and emerging social platforms.
• Passion for creator culture, social media, and digital trends.
• Experience creating, editing, and publishing social content.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and relationship-building skills.
• Comfort working with performance data and translating it into recommendations.

Preferred

• Lives and breathes social media, creator culture, and emerging trends.
• Passion for content creation, community building, and digital storytelling.
• Constantly saving trending audios, memes, and content ideas.
• Creative, energetic, and excited to be on camera.
• Highly organized, proactive, and eager to learn.
• Comfortable operating in a fast-paced, entrepreneurial environment.
• Brings a positive attitude, strong work ethic, and a no task too small mindset.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan
• 2 weeks paid vacation
• Paid sick time
• Paid company holidays
• Summer Fridays
• Employee discounts and additional company perks