Social Media Growth & Engagement Strategist

San Diego, CA (Unknown)

Salary Not AvailableSenior Level25+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social growth and engagement across multiple brands with clear ownership of growth, engagement, and community development; craft platform-specific strategies and real-time trend capture; leverage AI tools for efficient, authentic content that scales.

Platform ownership: manage calendars and posting across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, and emerging platforms.
Audience growth and engagement: drive follower growth and meaningful community interactions with high quality content.
Optimization and tooling: track metrics, write captions and scripts, edit shortform videos, repurpose content, and use AI tools to scale while maintaining authenticity.

Job Description

Own day-to-day social media lead across a portfolio of client accounts, driving growth, engagement, content, and community development.
Grow follower counts and engagement across client channels through high quality content and community interaction.
Develop platform-specific strategies tailored to each client’s audience, industry, and growth goals.
Build and manage content calendars across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, and emerging platforms.
Monitor trends, audio, formats, and cultural moments in real time and capitalize on opportunities.
Engage with followers, comments, and direct messages to build authentic communities.
Track growth metrics including followers, engagement, reach, impressions, shares, saves, and profile visits to continually improve performance.
Write compelling captions, hooks, callstoaction, scripts, and copy in multiple brand voices.
Create shortform video scripts for Reels, TikTok, and YouTube Shorts; edit videos with captions, transitions, sound, graphics, and branded elements.
Schedule and publish content across client accounts using Vista Social.