Responsibilities

• Lead the development and execution of social media strategy across all Vitamin Angels channels (including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Vimeo, and new and emerging platforms), in line with brand goals and objectives
• Manage campaign planning, content calendars, publishing, reporting, and optimization across all social channels, including monthly content calendar planning, daily publishing, and community management
• Build and nurture a highly engaged community; actively engage in relevant online conversations to strengthen Vitamin Angels' digital presence
• Create short-form video content (Reels, Stories, YouTube Shorts) by editing and assembling existing footage and assets into platform-native formats
• Independently develop and pitch compelling content ideas to department and organizational stakeholders to drive impressions, traffic, engagement, and conversions
• Engage corporate partners, influencers, and influential organizations and stakeholders in the digital space to broaden Vitamin Angels' visibility, reputation, and reach
• Support the execution of influencer campaigns in partnership with our PR team and agency
• Create creative briefs and draft creative asset requests for social and email content
• Build and manage paid social campaigns on Meta and other platforms, from audience targeting and creative testing to budget pacing and performance reporting
• Partner with the digital marketing team to develop compelling copy for paid search, social, and display, ensuring our paid strategies are cohesive, impactful, and efficient across communication channels

Requirements

• 5–8 years of relevant work experience, including social media and email marketing for a global health nonprofit or similar mission-driven organization with diverse technical and donor audiences
• BA/BS degree or equivalent practical experience
• Experience developing social media and email marketing strategy, plans, content, and analytics, and managing monthly content strategy and calendars across multiple channels
• Hands-on experience building and managing paid social campaigns in Meta Ads Manager, including audience targeting, creative testing, pixel-based conversion tracking, and performance reporting
• Experience planning and executing email marketing programs, including automated flows, A/B testing, list management, and performance optimization
• The ability to write strong, dynamic copy across a variety of mediums is essential
• Proven success growing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube, with experience on emerging platforms (e.g., TikTok, WhatsApp, Bluesky, Reddit)
• Proficiency creating short-form video content (Reels, Stories, YouTube Shorts) by editing and assembling existing footage and assets; comfortable capturing original photo and video content when opportunities arise
• Excellent written communication and editing skills, with the ability to write clear briefs for agency and creative partners
• Strong knowledge of social media measurement tools, techniques, and platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite)

Benefits

• Comprehensive benefits package includes Medical, Dental and Vision Care, Life Insurance, Medical and Dependent Care Flexible Spending Accounts, Wellness Reimbursement, 401(k), Paid Time Off, Winter/Summer Recharge Weeks, Holidays, paid parental leave and more.