Social Media Director

Durham, NH (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 11 days ago

Job Summary

Own and scale the brand's social media program by shaping strategy, coordinating content plans and events, and mentoring a team to drive authentic storytelling and meaningful engagement.

  • Lead end-to-end social media strategy, content planning, and event coverage with a focus on audience growth
  • Coach and mentor team members, partnering with senior leaders and campus partners
  • Use analytics to inform strategy and craft authentic stories across platforms

Job Description

Responsibilities

  • Social media strategy & optimization (35%)
  • Content planning & execution (35%)
  • Event coverage & content coordination (15%)
  • Leadership & mentoring (15%)

Requirements

  • Minimum Acceptable Education & Experience: Bachelor’s degree in communications, marketing, journalism, digital media, or a related field, and a minimum of seven years of professional experience managing social media strategy for a brand, organization, agency, or executive.
  • Knowledge, Skills & Abilities: Demonstrated success growing social media audiences and driving meaningful engagement.
  • Exceptional writing and editing skills, with the ability to adapt voice for different audiences and platforms.
  • Strong understanding of Instagram, LinkedIn, Facebook, YouTube, and emerging social platforms.
  • Experience creating short-form video and mobile-first content and using social media analytics and insights to inform strategy.
  • Ability to manage multiple priorities, work independently in a fast-paced environment, and balance long-term strategy with real-time content needs.
  • Excellent interpersonal skills and the ability to build trusted relationships with senior leaders and campus partners.
  • Strong editorial instincts and an understanding of how different platforms serve different audiences and objectives.
  • Ability to tell authentic stories that build trust and connection.
  • Excellent judgment, professionalism, and discretion when supporting executive communications.

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,085 salaries.

See all University System of New Hampshire salaries

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Social Media Director

University System of New Hampshire · Durham, NH · Unknown