Social Media Director

Responsibilities

• Social media strategy & optimization (35%) - Lead the development and execution of social media strategies that advance the university’s brand, institutional priorities, enrollment goals, and presidential visibility. Develop platform-specific strategies for flagship and presidential channels, with an emphasis on Instagram and LinkedIn; identify emerging trends, platform updates, and best practices; monitor performance and use analytics to optimize content, audience growth, engagement, and campaigns; and continue to evolve social media playbooks, standards, and best practices that support consistency across the university.
• Content planning & execution (35%) - Lead planning and content calendars for the university’s flagship accounts and the president’s accounts, aligned with strategic priorities. Create compelling, audience-centered social media content; write platform-specific copy for flagship channels; build and maintain an authentic presidential presence that reflects the president’s voice, values, personality, and vision; partner with creative and marketing colleagues on integrated campaigns and social-first storytelling; and identify timely opportunities to elevate the university and president through conversations, cultural moments, partnerships, and institutional milestones.
• Event coverage & content coordination (15%) - Attend major university events, including U-Day, Homecoming, and Commencement, to capture real-time photo and video content for social media. For other events attended by the president, coordinate content capture by campus partners or student workers to ensure consistent coverage.
• Leadership & mentoring (15%) - Supervise, mentor, and provide strategic and editorial direction to the Social Media Producer, fostering professional growth and ensuring high-quality execution. Serve as the university’s social media subject matter expert, providing guidance and consultation to campus communicators and leadership.

Requirements

• Bachelor’s degree in communications, marketing, journalism, digital media, or a related field, and a minimum of seven years of professional experience managing social media strategy for a brand, organization, agency, or executive.
• Demonstrated success growing social media audiences and driving meaningful engagement.
• Exceptional writing and editing skills, with the ability to adapt voice for different audiences and platforms.
• Strong understanding of Instagram, LinkedIn, Facebook, YouTube, and emerging social platforms.
• Experience creating short-form video and mobile-first content and using social media analytics and insights to inform strategy.
• Ability to manage multiple priorities, work independently in a fast-paced environment, and balance long-term strategy with real-time content needs.
• Excellent interpersonal skills and the ability to build trusted relationships with senior leaders and campus partners.
• Strong editorial instincts and an understanding of how different platforms serve different audiences and objectives.
• Ability to tell authentic stories that build trust and connection.
• Excellent judgment, professionalism, and discretion when supporting executive communications.