Social Media Director

Responsibilities

• Assist with social posting across owned and operated handles (IG, Facebook, TikTok, Pinterest etc.)
• Own the creation and management of monthly content calendars that builds upon content pillars, includes social first content, retail & brand events, social giveaways, influencer activations, and brand campaigns. Collaborate with digital marketing, communications, and e-commerce to support key brand initiatives.
• Monitor social media activity, like and engage with users across social media platforms.
• Support social for brand events, collaborations and projects; liaise with creative services to execute social deliverables for retail store events and activations.
• Analyze data and performance, updating the executive team on social performance and optimizing strategies and content accordingly.
• Understand key social trends, reacting and building on strategies as trends evolve.
• Help with production and execution of content creation.
• Lead day-to-day activities to maintain all social network accounts and communications on platforms, including IG, TikTok, Pinterest, Facebook etc.
• Lead concepting & ideas, briefs and storyboarding.
• Project management; hands on set up of shoots including pulling all props and products in partnership with styling and creative team.

Requirements

• 8+ years of experience developing and leading social media strategy
• Proven track record of driving results through developing and managing social media content, audience development, engagement, and growth strategies
• Extensive knowledge of social media platforms, including Dash Hudson, Facebook, Instagram, Pinterest, etc.
• Ability to leverage a strong data orientation and analytical mindset, coupled with creative thinking, to develop compelling, engaging social content and strategies
• Creative, strategic, and collaborative approach to problem solving, with the ability to lead through ambiguity and influence cross-functional partners
• Excellent verbal and written communication skills; ability to write clear, compelling content and use storytelling to build engagement and strengthen brand connection
• Fine-tuned presentation skills, with the ability to develop clear strategic proposals, communicate recommendations concisely, and effectively engage different audiences, including senior leadership
• Resourceful and resilient leader with the ability to prioritize, manage multiple initiatives, and drive results in a fast-paced environment.