Social Media & Digital Marketing Manager

Responsibilities

• Collaborates cross-functionally with media relations, development, and events staff to align social and digital content with broader campaign goals
• Integrate social media initiatives across earned media, digital marketing, and event teams to execute cohesive, multi-channel campaigns.
• Draft social copy, design posts, schedule content, and maintain publishing cadences across client accounts
• Prepare to meet client need for social media training (scope dependent)
• Monitor and manage community engagement across platforms, responding to comments and messages in brand voice
• Attend client events as needed to capture photo and video content, coming prepared with a shot list and logistics plan
• Creates and manages standalone event pages (e.g., Facebook Events) for client campaigns, including promotion and RSVP tracking leading up to the event
• Produce monthly performance reports that go beyond the numbers, including what worked, what didn't, and what's next
• Push toward reporting formats that convey real ROI in a way clients can take to a board meeting and present with confidence
• Complete activity reports, expense reports, and other internal deliverables as required

Preferred

• Three to five years of experience designing and executing paid social media campaigns
• Familiarity with audience segmentation and targeting for ad performance
• Comfort analyzing campaign data and making adjustments based on results
• Strong writing skills, with the ability to adapt voice and tone across clients and platforms
• Proficiency with design tools (Canva or equivalent) and social scheduling platforms
• Proficiency in using AI platforms and tools
• Experience working with nonprofits, peer-to-peer events or mission-driven organizations

Benefits

• Full benefits.