Social Media & Digital Marketing Intern

District of Columbia, USA (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 6 weeks ago

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Job Summary

Own cross-platform storytelling and social-analytics execution for a youth-focused program, blending short-form video, graphics, and newsletters with a nonprofit lens to drive engagement and visibility.

  • Cross-platform content: own creation, scheduling, and optimization across Instagram, LinkedIn, TikTok, YouTube Shorts, email, and website
  • Analytics and reporting: translate engagement data into monthly growth recommendations and post-event recaps
  • Brand and collaboration: maintain consistency, support press outreach, and push youth impact stories across departments

Job Description

Responsibilities, provided below in bullet form with the same wording as listed:
  • Support implementation of a cross-platform content strategy (Instagram, LinkedIn, TikTok, YouTube Shorts, email, website)
  • Create engaging short-form video, graphics, captions, and storytelling content
  • Assist in developing content calendars aligned with programs, events, and campaigns
  • Repurpose long-form content into short-form, high-impact digital pieces
  • Track and analyze engagement metrics using social insights and analytics tools
  • Provide monthly performance reports and recommendations for growth
  • Support SEO efforts to improve website visibility and search rankings
  • Research trends, hashtags, and emerging platforms relevant to Gen Z audiences
  • Draft and schedule newsletters and stakeholder communications
  • Assist with segmentation and engagement tracking
Requirements
  • Majoring in Marketing, Communications, Journalism, Public Relations, Business, Digital Media, or a related field
  • Comfortable creating short-form video content
  • Familiar with Canva, Adobe Creative Suite, CapCut, or similar tools
  • Experienced (or eager to learn) social media analytics and performance tracking
  • Organized and able to meet deadlines with high-quality work
  • Detail-oriented with strong proofreading skills
  • Curious about nonprofit leadership and mission-driven marketing
Preferred
  • Experience with SEO tools, email marketing platforms, or CRM systems
  • Experience pitching media or writing press releases
  • Familiarity with AI tools for content ideation and productivity
Benefits
  • Professional development trainings
  • Networking opportunities within the Baltimore–DC region
  • Letter of recommendation upon successful completion
  • Flexible schedule that supports academic commitments
The Be. Org logo

The Be. Org

Serving the Baltimore area and beyond, The Be. Org is a female-founded, Black-owned, and benefiting nonprofit dedicated to encouraging and nurturing youth to live above their socially imposed limitations; to develop their character, talents, and leadership skills allowing them to go beyond a dream and achieve remarkable excellence. The Be. Org approach combines leadership and skills development through creative workshops, a signature enrichment curriculum, and youth conferences.

Founded in 2014
Baltimore, Maryland, USA
12 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
64.4%
Direct
18.4%
Referral
5.3%
Social
10.8%
Paid
1.1%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
1 (8% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1